- Головченко, Г. (orcid.org/0000-0003-1734-6430) and Головченко, М. (orcid.org/0009-0008-8459-9917) (2023) Media education development in the USA and Canada in the context of globalization processes UNESCO Chair Journal «Lifelong Professional Education in the XXI Century», 1 (7). pp. 122-139. ISSN 2708-2156
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Abstract
The article reveals the impact of the development of digital technologies on the state of media education in the USA and Canada, highlights their advantages and disadvantages, proves that their integration contributes to the effective implementation of media education; reflects the essence of media education in the globalization and information environment and identifies the main areas of media education for different educational levels; analyzes the activities of public media education organizations in the countries under study. Given that media technologies have diversified significantly, trends and models of media use were taken into account. Indeed, the role of the media is extremely important since it influences the formation of users' opinions on many issues, though the impact of the media is limited. The media industry is undergoing radical changes. Internet users with the appropriate skills can produce a variety of publications and carry out self-editing, search, interaction, etc. They have tools in their arsenal to form creative and informative environments. At the current stage of media development, it is no longer just a matter of organizing, storing, and spreading knowledge. Digital technologies have led to the rapid emergence of an extremely large scope of knowledge, which is called an "explosion" (Study on the Current Trend, p. 4). Therefore, the result of media education is the globalization of knowledge and, in the long run, the creation of a knowledge society. The essence of media education in modern conditions is seen by many scholars as the development of certain skills: analysis, synthesis, classification, induction, deduction, and abstraction. It is hard to reduce media education to a single denominator, but let's try to identify its thematic areas at the present stage: youth engagement; teacher training; parental support; policy; and evidence base. It is important to encourage young people and other members of society to discover new and creative ways to use digital technologies (blogging, web design, graphic design, audio, video, digital photos, and editing) to express their emotions, feelings, thoughts, communicate, develop media skills and shape society (Digital Literacy Project, 2018). The benefit of such programs cannot be overemphasized, as they cover various issues of media education, including inaccurate information, intellectual property rights, plagiarism, fraud, and Internet security. However, their greatest achievement is the development of the creative skills of young people and the formation of the unity of a democratic society. Also, the vast majority of media education efforts in the USA and Canada are focused on training and education, developing media education skills and teacher skills, and developing media education curricula. Media education programs shall aim at supporting a network of educators implementing media education to share their experiences and best practices, organize conferences and methodological seminars. Since the 1970s, UNESCO has been promoting media education as one of its priority areas of activity and funding research on media education. Its media education activities have been reflected in research reports, curricula, and policy initiatives in different countries. In particular, governments have stepped up their media education policies and adopted relevant regulatory and instructional documents governing the implementation of media education programs in their countries. In the USA and Canada, draft laws were initiated by public organizations, professional associations of educators, librarians, journalists, etc. Thus, media education in today's globalized information environment is a complex, multidimensional phenomenon that is difficult to reduce to a single denominator. At the same time, it is changing rapidly in response to the emergence of new technological information and communication tools, responding promptly to the demands of time, replenishing, expanding, and deepening its essence.
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