A website of a vocational education institution as a tool for image building and enhancing the competitiveness of the educational institution

- Кушнір, Вадим Володимирович (orcid.org/0000-0002-9495-2752) (2025) A website of a vocational education institution as a tool for image building and enhancing the competitiveness of the educational institution In: Інноваційна професійна освіта. Науково-методичне забезпечення професійної освіти і навчання: матеріали XХ Всеукраїнської науково-практичної (звітної) конференції Інституту професійної освіти НАПН України (м. Київ, 11 грудня 2025 р.) , 4 (25). ІПО НАПН України, м. Київ, Україна, pp. 97-101. ISBN 978-617-8167-24-0

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Abstract

The essence and significance of websites in the contemporary digital environment are examined, as well as their role in the activities of vocational education institutions. The types and functions of web resources, their structure, and purposes are generalized. Emphasis is placed on the importance of educational websites as a tool for building a positive institutional image, enhancing openness, ensuring information accessibility, and facilitating effective communication among participants in the educational process. Key principles of web design that ensure the attractiveness, usability, and functionality of websites are also analyzed. Criteria for effectiveness are identified.

Item Type:	Book Section
Keywords:	website, web design, digital space, information transparency, educational institution, communication, image, marketing, user experience
Subjects:	Science and knowledge. Organization. Computer science. Information. Documentation. Librarianship. Institutions. Publications > 00 Prolegomena. Fundamentals of knowledge and culture. Propaedeutics > 004 Computer science and technology. Computing. Data processing > 004.5 Human-computer interaction. Man-machine interface. User interface. User environment Science and knowledge. Organization. Computer science. Information. Documentation. Librarianship. Institutions. Publications > 00 Prolegomena. Fundamentals of knowledge and culture. Propaedeutics > 004 Computer science and technology. Computing. Data processing > 004.7 Computer communication. Computer networks > 004.73 Networks according to area covered > 004.738 Network interconnection. Internetworking Science and knowledge. Organization. Computer science. Information. Documentation. Librarianship. Institutions. Publications > 00 Prolegomena. Fundamentals of knowledge and culture. Propaedeutics > 004 Computer science and technology. Computing. Data processing > 004.9 Application-oriented computer-based techniques Science and knowledge. Organization. Computer science. Information. Documentation. Librarianship. Institutions. Publications > 3 Social Sciences > 37 Education > 377 Specialized instruction. Vocational, technical, professional training. Vocational colleges, institutes. Polytechnics
Divisions:	Institute of Vocational Education > Department of Digital Educational Resources
Depositing User:	к.п.н.,с.д Лілія Анатоліївна Лупаренко
Date Deposited:	01 Jan 2026 16:09
Last Modified:	02 Jan 2026 10:15
URI:	https://lib.iitta.gov.ua/id/eprint/747944

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