Psychological aspects of personal self-presentation using digital visualization tools

- Сергєєнкова, Оксана Павлівна (orcid.org/0000-0002-1380-7773), Столярчук, О.А. (orcid.org/0000-0003-4252-2352) and Коханова, Олена Петрівна (orcid.org/0000-0003-4019-3663) (2025) Psychological aspects of personal self-presentation using digital visualization tools Наукові перспективи (Серія «Державне управління», Серія «Право», Серія «Економіка», Серія «Медицина», Серія «Педагогіка», Серія «Психологія»), 11 (65). pp. 2808-2818. ISSN 2708-7530

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Abstract

In the modern digital world, personal self-presentation has been transformed under the influence of technological capabilities of online platforms and digital communication tools. This article is devoted to a comprehensive analysis of psychological mechanisms of personal self-presentation in the context of digital visualization, which includes the use of images, video, graphics and other multimedia elements in digital space. The research examines the theoretical foundations of impression management in a network environment, the psychological motives that prompt individuals to construct a digital image, as well as the consequences of such activities for psychological well-being and social adaptation. Considerable attention is paid to the phenomenon of cyber-socialization and the formation of a virtual selfimage, which often differs from a real personality. The article analyzes the mechanisms of selective presentation of information about oneself, strategies for building a positive image in conditions of digital competition, and psychological conflicts arising from the discrepancy between real and virtual images. Age and gender peculiarities of selfpresentation in digital space, the influence of social networks on the formation of selfesteem and personal identity are also considered. The research is based on modern theories of social psychology, personality psychology and digital psychology, including the works of classics in the field of impression management and contemporary researchers of the phenomenon of online identity. The results of the analysis indicate the need to develop digital psychological literacy and critical thinking among users of digital platforms, as well as the importance of understanding the psychological mechanisms underlying digital self-presentation for psychological practice, education and digital service development. The practical significance of the research lies in the possibility of applying the obtained results in consultative psychology, psychological counseling of people with identity and social adaptation problems, as well as in developing programs for the development of digital competence and psychological readiness for online communication.

Item Type:	Article
Keywords:	interaction on social networks, self-presentation, self-presentation on social networks, visual content, digital identity, digital visualization, digital visualization tools
Subjects:	Science and knowledge. Organization. Computer science. Information. Documentation. Librarianship. Institutions. Publications > 00 Prolegomena. Fundamentals of knowledge and culture. Propaedeutics > 004 Computer science and technology. Computing. Data processing > 004.7 Computer communication. Computer networks > 004.73 Networks according to area covered > 004.738 Network interconnection. Internetworking Science and knowledge. Organization. Computer science. Information. Documentation. Librarianship. Institutions. Publications > 1 Philosophy. Psychology Science and knowledge. Organization. Computer science. Information. Documentation. Librarianship. Institutions. Publications > 3 Social Sciences > 304 Social questions. Social practice. Cultural practice. Way of life (Lebensweise)
Divisions:	Ukrainian Scientific and Methodological Center of Applied Psychology and Social Work > Laboratory of Applied Psychology of Education
Depositing User:	Оксана Павлівна Сергєєнкова
Date Deposited:	24 Dec 2025 11:33
Last Modified:	24 Dec 2025 11:33
URI:	https://lib.iitta.gov.ua/id/eprint/747860

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