Зарецька, О.О. (orcid.org/0000-0002-1168-0051) (2025) Narrative-visual creativity of social network contributors in the period of crisis: psychological analysis Серія : Медіалогія (2). Держ. торг.-екон. ун‑т, м. Київ, Україна, pp. 79-92. ISBN 978-966-918-167-1
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Abstract
Based on the materials of the social networks Facebook and Instagram, a number of vivid emotional posts of the narrative plan - the so-called "crisis narratives" - have been analyzed. The constant expectation of danger, its unpredictability in the conditions of the wartime crisis situation cause a practically constant state of stress in a person. Uncertainty results in anxiety, which causes a search for sources of psychological support, a resource for healing. Crisis narratives in social networks play the role of a cultural narrative of traumatic experience and are a factor in the formation of a common discourse of users and unity around it. The creative component of the crisis narrative provides a constructive direction for the energy of despair of the author of the post. This factor plays the most constructive role both for mastering the pressure of a stressful crisis situation on a person, and for personal preservation and even personal growth.The resource capabilities of "hybrid" iconic forms of crisis narratives are analyzed, which harmoniously combine figurative means of "different nature" used by the author to embody his experience of the difficult crisis situation - photos, videos, musical accompaniment, etc.
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