Analysis of psychologists' brand communications and their relationship with types of professional activity

- Карамушка, Л.М. (orcid.org/0000-0003-0622-3419) and Лоленко, К.М. (orcid.org/0000-0001-7140-4588) (2025) Analysis of psychologists' brand communications and their relationship with types of professional activity Організаційна психологія. Економічна психологія, 3 (36). pp. 118-127. ISSN 2411-3190

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Abstract

Introduction. An important condition for improving psychologists' effectiveness is the formation of their communicative brand with their brand communications being a significant component along with their communicative characteristics. This requires a serious study, both theoretical and empirical. Aim: To empirically investigate psychologists' brand communications and their relationship with types of psychologists' activities. Methods. We used Psychologists' Brand Communications (K. Lolenko) to study three types of psychologists' brand communications at the macro-, meso- and micro-levels as well as a special questionnaire to study the types of psychologists' activities. The obtained data were processed using descriptive statistics and correlation analysis. Results. It was found that brand communications were closely related to the types of psychologists' activities (practical or academic). This, on the one hand, indicated the correspondence of brand communications to the content of psychologists' practical or academic activities and their main tasks, and on the other hand, to a certain limitation of brand communications among psychologists who worked in a particular field, which did not promote the formation of a psychologist's communicative brand, and indicated the need to expand the range of brand communications. Conclusions. The data obtained should be taken into account in psychologists' training in the academic and practical spheres for the formation of their communicative brands.

Item Type:	Article
Keywords:	brand communications, psychologists, types of psychologists' activities, counseling, psychotherapy, training, supervision, teaching, scientific work
Subjects:	Science and knowledge. Organization. Computer science. Information. Documentation. Librarianship. Institutions. Publications > 1 Philosophy. Psychology Science and knowledge. Organization. Computer science. Information. Documentation. Librarianship. Institutions. Publications > 3 Social Sciences > 37 Education > 37.01/.09 Special auxiliary table for theory, principles, methods and organization of education > 37.06 Social problems. Human contacts, relationships
Divisions:	Institute of Psychology after N.Kostiuk > Department of organizational and economical psychology
Depositing User:	Член-кореспондент НАПН України, доктор психологічних наук, професор, завідувачка лабораторії організаційної психології Інституту психології імені Г.С. Костюка НАПН України Л.М. Карамушка
Date Deposited:	06 Nov 2025 14:57
Last Modified:	06 Nov 2025 14:57
URI:	https://lib.iitta.gov.ua/id/eprint/747076

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