Artificial intelligence in business: benefits and risks

- Banit, Olga (orcid.org/0000-0001-9002-6439) (2024) Artificial intelligence in business: benefits and risks „Modern trends in the science and education, business and tourism“, 12.08.2024, Albena (17). pp. 49-56. ISSN 2367-7368

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Abstract

Today, one of the most important qualities of any business is flexibility, the ability to adapt to customer needs and respond to external changes. The author consideres areas of the bussiness in which artificial intelligence is actively used now. Artificial Intelligence today can help businesses make predictions and analytics, automate and optimize various processes, and as a result, make quality decisions faster and be much more effective in the market. The author investigates what possibilities of artificial intelligence can be effectively used in business, what advantages it brings and whether they cover the existing risks.

Item Type:	Article
Keywords:	business, artificial intelligence, automation, logistics, production, customer service, marketing, advertising.
Subjects:	Science and knowledge. Organization. Computer science. Information. Documentation. Librarianship. Institutions. Publications > 00 Prolegomena. Fundamentals of knowledge and culture. Propaedeutics > 004 Computer science and technology. Computing. Data processing > 004.9 ІКТ ( Application-oriented computer-based techniques ) Science and knowledge. Organization. Computer science. Information. Documentation. Librarianship. Institutions. Publications > 3 Social Sciences > 33 Economics. Economic science
Divisions:	Institute of Pedagogical Education and Education for the Adults > Andragogy Department
Depositing User:	д. пед. н. Ольга Василівна Баніт
Date Deposited:	06 Feb 2025 16:28
Last Modified:	06 Feb 2025 16:28
URI:	https://lib.iitta.gov.ua/id/eprint/744474

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