“Branding Theory, Design and Identity” Course Teaching Experience for Modern IT Specialists

- Bolotina, Viktoriia V. (orcid.org/0000-0002-5122-8879), Vakaliuk, Tetiana (orcid.org/0000-0001-6825-4697), Harbych-Moshora, Olha R. (orcid.org/0000-0002-3172-5499) and Kontsedailo, Valerii V. (orcid.org/0000-0002-6463-370X) (2023) “Branding Theory, Design and Identity” Course Teaching Experience for Modern IT Specialists Proceedings of the 4th International Conference on History, Theory and Methodology of Learning - ICHTML, 1. pp. 191-203. ISSN 2976-0836

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Abstract

This article contains a description of the author’s methodology for teaching the course “Branding Theory, Design, and Identity”. The article provides a list of topics studied by students. The results of students’ work, their achievements, and analysis of the results of the teacher’s work are described. The main goal in the development of the methodology is the formation of a high-quality IT specialist with the ability to approach the solution to various problems creatively. To achieve this goal, students are offered to work on one original topic within the framework of laboratory work. As a result, students prepare and present the brand book of their own company, having gone through all the stages of brand formation. The article presents the results of a survey of students on the quality of the proposed methodology, and positive and negative aspects of the teaching of the course are identified. Based on our observations, the methodology can be considered accurate, because, during the training, students showed the ability to creatively approach tasks, easily master various graphic editors and successfully combine them in practice.

Item Type:	Article
Keywords:	Branding Theory, Design, Identity, IT Specialist, Laboratory Work, Brand Book, Brand Formation, Survey, Methodology, Creative Approach, Graphic Editors.
Subjects:	Science and knowledge. Organization. Computer science. Information. Documentation. Librarianship. Institutions. Publications > 00 Prolegomena. Fundamentals of knowledge and culture. Propaedeutics > 004 Computer science and technology. Computing. Data processing > 004.9 ІКТ ( Application-oriented computer-based techniques ) > 004.92 Computer graphics Science and knowledge. Organization. Computer science. Information. Documentation. Librarianship. Institutions. Publications > 3 Social Sciences > 37 Education > 37.01/.09 Special auxiliary table for theory, principles, methods and organization of education > 37.02 General questions of didactics and method Science and knowledge. Organization. Computer science. Information. Documentation. Librarianship. Institutions. Publications > 3 Social Sciences > 37 Education > 37.01/.09 Special auxiliary table for theory, principles, methods and organization of education > 37.09 Organization of instruction Science and knowledge. Organization. Computer science. Information. Documentation. Librarianship. Institutions. Publications > 3 Social Sciences > 37 Education > 378 Higher education. Universities. Academic study
Divisions:	Institute for Digitalisation of Education > Department of Open Education and Scientific Information Systems
Depositing User:	Вікторія Василівна Болотіна
Date Deposited:	30 Jan 2025 12:11
Last Modified:	30 Jan 2025 12:11
URI:	https://lib.iitta.gov.ua/id/eprint/744389

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