Basic concepts of Herbert Marshall Mcluhan in the context of phenomenon of media education

- Приходькіна, Н.О. (orcid.org/0000-0001-9965-6912) (2017) Basic concepts of Herbert Marshall Mcluhan in the context of phenomenon of media education Вісник Чернігівського національного педагогічного університету. Серія: Педагогічні науки, 2 (142). pp. 145-150.

Text ОСНОВНІ ПОЛОЖЕННЯ КОНЦЕПЦІЇ ГЕРБЕРТА МАРШАЛЛА МАКЛЮЕНА В КОНТЕКСТІ ВИНИКНЕННЯ ФЕНОМЕНА МЕДІАОСВІТИ.pdf - Published Version Download (492kB)

Abstract

The modern theory of communication is in process of formation. For understanding its basic principles and stages of development it is important to study the work of a Canadian philosopher and culture expert Herbert Marshall McLuhan, who is one of the theorists in the field of mass communication. He became one of the prophets of the era of information technology. McLuhan's famous phrases "medium is the message" and "global village" ("global village" – about the modern world) have become a well-established cliché. The effects of media, according to McLuhan, are registered primarily on the human senses. But this effect is not simply an impression on the sense to which they directly appeal. Instead, media have effects on different sense altogether, and it is this displaced sensory impact that is important. Thus, for McLuhan, a medium like television is primarily tactile in its effect, rather than being associated with the senses of sight and sound. In "Understanding Media" McLuhan stated that different media invite different degrees of participation on the part of a person who chooses to consume a medium. Hot media include radio, as well as film, the lecture and photography. Cool media include television, as well as the seminar and cartoons. The scientist predicted not only the effect of television on society, but also predicted the emergence of the Internet.

Item Type:	Article
Keywords:	media, media education, communication channels, "cold" and "hot" media.
Subjects:	Science and knowledge. Organization. Computer science. Information. Documentation. Librarianship. Institutions. Publications > 00 Prolegomena. Fundamentals of knowledge and culture. Propaedeutics > 004 Computer science and technology. Computing. Data processing > 004.9 ІКТ ( Application-oriented computer-based techniques ) Science and knowledge. Organization. Computer science. Information. Documentation. Librarianship. Institutions. Publications > 3 Social Sciences > 304 Social questions. Social practice. Cultural practice. Way of life (Lebensweise) Science and knowledge. Organization. Computer science. Information. Documentation. Librarianship. Institutions. Publications > 3 Social Sciences > 37 Education > 37.01/.09 Special auxiliary table for theory, principles, methods and organization of education
Divisions:	State institution of higher education «University of educational management» > Educational and scientific institute of management and psychology > Department of Education, Administration and Social Work
Depositing User:	Наталія Олексіївна Приходькіна
Date Deposited:	29 Oct 2024 13:44
Last Modified:	29 Oct 2024 13:44
URI:	https://lib.iitta.gov.ua/id/eprint/742798

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