Experience of application of Google Analytics service for 2012-2021 for evaluation of efficiency of using web resources of scientific and pedagogical institutions

- Іванова, С.М. (orcid.org/0000-0002-3613-9202) and Кільченко, А.В. (orcid.org/0000-0003-2699-1722) (2022) Experience of application of Google Analytics service for 2012-2021 for evaluation of efficiency of using web resources of scientific and pedagogical institutions In: Тези доповідей VІ Міжнародної науково-практичної конференції «Інформаційні технології в освіті, науці і техніці» (ІТОНТ-2022), (Черкаси, 23-25 червня 2022 р.) . ЧДТУ, м. Черкаси, Україна, pp. 92-93.

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Abstract

The paper analyzes the experience of using the Google Analytics service for the period 2012-2021 to assess the effectiveness of web resources of scientific and pedagogical institutions on the example of the website "Electronic Library of NAES of Ukraine" of the Institute for Digitalisation of Education of the Natіonal Academy of Educatіonal Scіences of Ukraіne. Features of Google Analytics are considered. A number of indicators for monitoring the site of a research institution using Google Analytics during 2012-2021 are given. The dynamics of growth of productivity of using the site of a scientific institution for a certain period and ways to increase the level of conversion of the web resource by adjusting it so that visitors are more active on the site. Further introduction of new information and digital systems in the activities of scientific institutions is promising, which will increase the efficiency of scientific and pedagogical research.

Item Type:	Book Section
Keywords:	Google Analytics, evaluation of the effectiveness of web resources, monitoring, scientific and pedagogical institution, information and digital technologies.
Subjects:	Science and knowledge. Organization. Computer science. Information. Documentation. Librarianship. Institutions. Publications > 00 Prolegomena. Fundamentals of knowledge and culture. Propaedeutics > 001 Science and knowledge in general. Organization of intellectual work > 001.32 Learned, scientific societies. Academies Science and knowledge. Organization. Computer science. Information. Documentation. Librarianship. Institutions. Publications > 00 Prolegomena. Fundamentals of knowledge and culture. Propaedeutics > 004 Computer science and technology. Computing. Data processing > 004.01/.08 Special auxiliary numbers for computing Science and knowledge. Organization. Computer science. Information. Documentation. Librarianship. Institutions. Publications > 00 Prolegomena. Fundamentals of knowledge and culture. Propaedeutics > 004 Computer science and technology. Computing. Data processing > 004.7 Computer communication. Computer networks
Divisions:	Institute for Digitalisation of Education > Department of Open Education and Scientific Information Systems
Depositing User:	науковий співробітник Алла Віленівна Кільченко
Date Deposited:	25 Jun 2022 18:42
Last Modified:	25 Jun 2022 18:42
URI:	https://lib.iitta.gov.ua/id/eprint/731017

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