A retrospective analysis of the use of Google Analytics to monitor the web resources of a scientific institution

- Кільченко, А.В. (orcid.org/0000-0003-2699-1722) (2020) A retrospective analysis of the use of Google Analytics to monitor the web resources of a scientific institution In: Звітна науково-практична конференція Інституту інформаційних технологій і засобів навчання НАПН України, присвячена 20-річчю Інституту . Інститут інформаційних технологій і засобів навчання НАПН України, м. Київ, Україна, pp. 54-62.

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Abstract

The Google Analytics tools system allows you to find the most necessary information for the site administrator, using which you can determine important behaviors and geography of site visitors. With these statistics, you can customize your web resource to get the most productive option that will increase traffic. Proper use of analytics tools provides an opportunity to observe and analyze the results of innovations of the site owner, as well as user behavior. The biggest advantage of using this statistic is that it is provided free of charge, displays accurate and detailed material about site visits. Also, the advantage of Google Analytics is determining which tools work and what needs to be improved, so it becomes clear what specific task needs to be performed.

Item Type:	Book Section
Keywords:	Google Analytics, веб-ресурси, web resources, scientific institution
Subjects:	Science and knowledge. Organization. Computer science. Information. Documentation. Librarianship. Institutions. Publications > 00 Prolegomena. Fundamentals of knowledge and culture. Propaedeutics > 001 Science and knowledge in general. Organization of intellectual work > 001.32 Learned, scientific societies. Academies Science and knowledge. Organization. Computer science. Information. Documentation. Librarianship. Institutions. Publications > 00 Prolegomena. Fundamentals of knowledge and culture. Propaedeutics > 004 Computer science and technology. Computing. Data processing > 004.9 ІКТ ( Application-oriented computer-based techniques ) Science and knowledge. Organization. Computer science. Information. Documentation. Librarianship. Institutions. Publications > 3 Social Sciences > 37 Education > 37.01/.09 Special auxiliary table for theory, principles, methods and organization of education
Divisions:	Institute for Digitalisation of Education > Department of Open Education and Scientific Information Systems
Depositing User:	науковий співробітник Алла Віленівна Кільченко
Date Deposited:	04 Jun 2020 18:50
Last Modified:	04 Jun 2020 18:50
URI:	https://lib.iitta.gov.ua/id/eprint/720731

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