Augmented Reality: Ukrainian Present Business and Future Education

- Mintii, I.S. (orcid.org/0000-0003-3586-4311) and Soloviev, V.N. (orcid.org/0000-0002-4945-202X) (2018) Augmented Reality: Ukrainian Present Business and Future Education Proceedings of the 1st International Workshop on Augmented Reality in Education Kryvyi Rih, Ukraine, October 2, 2018 (2257). pp. 227-231. ISSN 1613-0073

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Abstract

The aim of the study: analysis of the current state and prospects for the development of augmented reality in Ukraine in business and education. The objectives of the study: to analyze the experience of using the augmented reality in advertising, marketing, education of Ukraine; to investigate the problems existing in this direction. The object of the study: the process of using augmented reality in advertising, marketing, education. The subject of the study: specific projects using the augmented reality in advertising, marketing, education. The used method of study was theoretical that included analysis of articles and materials of conferences on the research problem. The results of the study: nowadays, the augmented reality is used primarily in the field of advertising and marketing of Ukraine. As an example is the advertisement of Kyivstar (virtual tour around Ukraine, augmented reality quest), some of the Ukrainian companies have certain results in in this direction, for example, Augmented Pixels, Simo AR (in the development of a browser with augmented reality, the Kontramarka ticket service is implemented), Live Animations (such projects as Wonderland AR, My Yeti, Live Coloring, Gapchinska, Live Photo are already implemented). Among the problems that exist with the introduction of these technologies in education, first of all, we should note the shortage of specialists in the preparation of such educational projects and the uncoordinated actions of business and education in this direction. Main conclusions and recommendations: in order to disseminate research results it is necessary to hold thematic events of the all-Ukrainian level.

Item Type:	Article
Keywords:	augmented reality, AR, business, advertising, marketing, education, Ukrainian projects
Subjects:	Science and knowledge. Organization. Computer science. Information. Documentation. Librarianship. Institutions. Publications > 00 Prolegomena. Fundamentals of knowledge and culture. Propaedeutics > 004 Computer science and technology. Computing. Data processing > 004.5 Human-computer interaction. Man-machine interface. User interface. User environment Science and knowledge. Organization. Computer science. Information. Documentation. Librarianship. Institutions. Publications > 00 Prolegomena. Fundamentals of knowledge and culture. Propaedeutics > 004 Computer science and technology. Computing. Data processing > 004.9 ІКТ ( Application-oriented computer-based techniques ) Science and knowledge. Organization. Computer science. Information. Documentation. Librarianship. Institutions. Publications > 3 Social Sciences > 33 Economics. Economic science Science and knowledge. Organization. Computer science. Information. Documentation. Librarianship. Institutions. Publications > 3 Social Sciences > 37 Education > 37.01/.09 Special auxiliary table for theory, principles, methods and organization of education
Divisions:	Institute for Digitalisation of Education > Joint laboratory with SIHE “Kryvyi Rih National University”
Depositing User:	Сергій Олексійович Семеріков
Date Deposited:	05 Dec 2018 20:02
Last Modified:	09 Nov 2022 11:32
URI:	https://lib.iitta.gov.ua/id/eprint/712804

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