Electoral advertising: realities and myths

- Шайгородський, Ю.Ж. (2008) Electoral advertising: realities and myths Сучасна українська політика. Політики і політологи про неї (12). pp. 259-268. ISSN 1810-5270

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Abstract

The article analyzes the most common myths of election campaigns, attention is focused on the fact that the modern myth distorts the political consciousness and political life. However, the myth and myth-making and carry a positive feature because myth unites and mobilizes the nation, country, layer, group identity in creative activities in the name of great, even utopian, goals. It is noted that modern political myth-making is a means of creating the image of politicians and becomes a means of social control and manipulate the masses. Myth is defeated only if the individual mass consciousness changes - able to critically assess the socio-political processes.

Item Type: Article
Uncontrolled Keywords: society, political myth, myth-making, mass consciousness, social and political processes
Subjects: Science and knowledge. Organization. Computer science. Information. Documentation. Librarianship. Institutions. Publications > 1 Philosophy. Psychology
Science and knowledge. Organization. Computer science. Information. Documentation. Librarianship. Institutions. Publications > 3 Social Sciences > 304 Social questions. Social practice. Cultural practice. Way of life (Lebensweise)
Science and knowledge. Organization. Computer science. Information. Documentation. Librarianship. Institutions. Publications > 3 Social Sciences > 314/316 Society
Science and knowledge. Organization. Computer science. Information. Documentation. Librarianship. Institutions. Publications > 3 Social Sciences > 32 Politics
Divisions: Institute of Psychology after N.Kostiuk > Department of social psychology
Depositing User: Ю.Ж. Шайгородський
Date Deposited: 08 Jun 2016 12:37
Last Modified: 08 Jun 2016 12:37
URI: http://lib.iitta.gov.ua/id/eprint/166102

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