- Ласкова-Ярмоленко, Анастасія Олександрівна (orcid.org/0000-0002-2530-5586) (2026) The Role of Media Literacy in Forming the Creative Potential of Education Applicants in the Modern Education System Education and Development of Gifted Personality, 1 (100). pp. 70-76. ISSN 2309-3935
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Abstract
The article explores media literacy as one of the fundamental pillars and a primary requirement of the contemporary educational paradigm. Particular attention is devoted to the inextricable interrelation between media literacy and the development of the creative potential of learners. These elements are identified as vital components in the holistic formation of a personality capable of critical thinking, authentic creative self-expression, and responsible participation within both global and local media environments. In light of contemporary global challenges, and specifically within the context of Ukraine’s national security during the ongoing period of military aggression, media literacy transcends its traditional role as a mere technical skill. It is substantiated as a critical survival strategy and a fundamental instrument for maintaining cognitive sovereignty. The development of creativity within the framework of media education is analyzed through the prism of overcoming "digital consumerism" – a prevalent and concerning tendency where children and youth remain passive recipients of pre-fabricated, often manipulative, digital content. The research advocates for a fundamental shift from passive consumption to active creative practices, where learners are encouraged to transition into the role of proactive producers and consumers who interact with information purposefully and ethically. The author outlines a comprehensive range of practical pedagogical tasks designed to bridge the gap between the development of creative potential and the rigorous critical analysis of media messages. It is demonstrated that the active stimulation of creative thinking encourages students to abandon standardized, repetitive media templates in favor of searching for their own unique and authentic forms of information transmission. This transition inherently and naturally enhances their cognitive resilience against manipulative technologies, disinformation campaigns, and pervasive propaganda clichés. By gaining a deep understanding of the underlying mechanics involved in the construction of an image, narrative, and digital persona, learners develop a significantly heightened sensitivity to fake news and informational distortions. The article concludes that fostering a creative, proactive approach to media interaction is a decisive factor in the development of a gifted personality. Such an individual is not only capable of successfully resisting external informational pressure and psychological manipulation but is also prepared to generate valuable, ethically sound, and high-quality content that contributes to the overall improvement and sanitization of the digital information environment.
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