Chapter XX. The Impact of Artificial Intelligence on the Development of E-commerce in the Digital Economy

- Тардаскіна, Тетяна (orcid.org/0000-0003-3818-7029) (2026) Chapter XX. The Impact of Artificial Intelligence on the Development of E-commerce in the Digital Economy Project Report. ФОП Ямчинський О.В., м. Київ, Україна.

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Abstract

The modern development of e-commerce is inextricably linked to the implementation of cutting-edge technologies, among which artificial intelligence plays a pivotal role. Through machine learning algorithms, big data, and automated analysis systems, artificial intelligence significantly boosts the efficiency of business processes, enabling companies to personalize customer interactions, optimize management decisions, and refine marketing strategies. Technologies such as chatbots, voice assistants, smart recommendation systems, and fraud protection algorithms are actively transforming traditional e-commerce business models, unlocking new opportunities for sales optimization and enhanced customer service. This study analyzes the impact of artificial intelligence on the evolution of e-commerce, evaluating key innovative solutions and trends, as well as future application prospects. It highlights primary areas of AI utilization and examines the use of AI tools across various stages of website creation, optimization, and promotion within the e-commerce landscape. Artificial intelligence tools help significantly reduce costs, accelerate order fulfillment, and improve the user experience at every stage of interaction with e-commerce websites.

Item Type:	Monograph (Project Report)
Additional Information:	Тардаскіна Т. Pозділ ХХ. Вплив штучного інтелекту на розвиток електронної комерції в цифровій економіці: монографія / [авт. колектив]; за ред. Осадчого Вячеслава та Пінчук Ольги. – Київ: ФОП Ямчинський О.В. 2026. – С. 269-286. ISBN 978-617-8877-52-1. Tardaskina T. Chapter XX. The Impact of Artificial Intelligence on the Development of E-commerce in the Digital Economy: Monograph / [Collective of authors]; edited by Osadchyi Viacheslav and Pinchuk Olha – Kyiv : Sole Proprietor Yamchynskyi O.V., 2026. – p. 269-286. ISBN 978-617-8877-52-1.
Keywords:	artificial intelligence, e-commerce, digital economy, artificial intelligence tools, innovations
Subjects:	Science and knowledge. Organization. Computer science. Information. Documentation. Librarianship. Institutions. Publications > 00 Prolegomena. Fundamentals of knowledge and culture. Propaedeutics > 004 Computer science and technology. Computing. Data processing > 004.9 Application-oriented computer-based techniques Science and knowledge. Organization. Computer science. Information. Documentation. Librarianship. Institutions. Publications > 3 Social Sciences > 33 Economics. Economic science
Divisions:	Institute for Digitalisation of Education > Generic resouse
Depositing User:	д.пед.н. Анна Яцишин
Date Deposited:	02 Nov 2026 00:25
Last Modified:	02 Nov 2026 00:25
URI:	https://lib.iitta.gov.ua/id/eprint/750377

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