Chapter X. The Impact of Artificial Intelligence on the Formation of Digital Brands

- Кофман, Вікторія (orcid.org/0000-0002-9379-3577) (2026) Chapter X. The Impact of Artificial Intelligence on the Formation of Digital Brands Project Report. ФОП Ямчинський О.В., м. Київ, Україна.

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Abstract

The study identified key areas where artificial intelligence technologies influence the process of creating digital brands. Primary among these are data analysis for predicting consumer behavior and the automation of marketing communications. An analysis of research on AI application in branding highlighted key aspects of its impact on strategic brand development, including: shaping consumer cognitive responses and creating an emotional context in customer communications; developing effective brand strategies; analyzing website visitor behavior using AI; evaluating branding quality through AI technologies; automated content management; using AI to create virtual influencers and assessing their impact on marketing strategies; and addressing ethical challenges associated with AI use in branding. Ethical aspects of AI implementation were specifically identified, covering areas such as ensuring transparency and accountability, upholding inclusivity principles, and developing ethical standards for AI developers. The analysis culminated in the formulation of core ethical principles for AI usage: transparency; fairness and impartiality; responsibility; privacy and security; and autonomy and freedom.

Item Type:	Monograph (Project Report)
Additional Information:	Кофман В. Pозділ Х. Вплив штучного інтелекту на формування цифрових брендів: монографія / [авт. колектив]; за ред. Осадчого Вячеслава та Пінчук Ольги. – Київ: ФОП Ямчинський О.В. 2026. – С. 125-138. ISBN 978-617-8877-52-1. Kofman V. Chapter X. The Impact of Artificial Intelligence on the Formation of Digital Brands: Monograph / [Collective of authors]; edited by Osadchyi Viacheslav and Pinchuk Olha – Kyiv : Sole Proprietor Yamchynskyi O.V., 2026. – p. 125-138. ISBN 978-617-8877-52-1.
Keywords:	artificial intelligence, digital brand, digital economy, innovation, technology
Subjects:	Science and knowledge. Organization. Computer science. Information. Documentation. Librarianship. Institutions. Publications > 00 Prolegomena. Fundamentals of knowledge and culture. Propaedeutics > 004 Computer science and technology. Computing. Data processing > 004.9 Application-oriented computer-based techniques Science and knowledge. Organization. Computer science. Information. Documentation. Librarianship. Institutions. Publications > 3 Social Sciences > 33 Economics. Economic science
Divisions:	Institute for Digitalisation of Education > Generic resouse
Depositing User:	д.пед.н. Анна Яцишин
Date Deposited:	01 Nov 2026 22:47
Last Modified:	01 Nov 2026 22:47
URI:	https://lib.iitta.gov.ua/id/eprint/750367

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