Corporate education as a strategic factor of personnel professional culture development at modern postal service enterprises

- Баніт, Ольга Василівна (orcid.org/0000-0001-9002-6439) (2026) Corporate education as a strategic factor of personnel professional culture development at modern postal service enterprises Problems of Modern Transformations. Series: Pedagogy and Psychology (11). ISSN 2786-9199

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Abstract

Corporate education is a strategic factor in transforming professional culture, enabling both state and private operators of the postal services market to adapt their internal environments to international service standards. The relevance of this study stems from the need to shape a new staff mindset capable of flexible adaptation to extreme challenges. The purpose of the study is to analyze the theoretical and applied aspects of corporate education as a strategic factor of professional culture development among personnel in modern postal communication enterprises. The research is based on a comprehensive approach that combines methods of systemic and comparative analysis, as well as generalization and classification. An analysis of market leaders' postal service operators' practical experience revealed the implementation of two successful models of cultural development. In "Nova Post", the educational strategy is based on the principles of SMART management and the philosophy of LEAN manufacturing, ensuring a transition from passive duty performance to a proactive, employee-focused position focused on innovation. Conversely, in "Ukrposhta", the modernization of training is aimed at overcoming bureaucratic inertia: through the implementation of digital platforms ("POSHTOVKH") and transparent monitoring systems ("Traffic Light"), service ethics are formed and compliance with customer-centric standards is ensured. A comparative analysis confirmed that, despite differences in methods – development through values in the private sector and "structural" modernization through standards in the public sector – corporate education in both cases serves as an effective instrument for cultural development. Prospective directions are identified: developing strategies to scale the successful experiences of market leaders to enhance corporate education in small- and medium-sized logistics enterprises.The results obtained can be used by HR departments of logistics companies to optimize processes for corporate identity formation. The scientific novelty lies in the comprehensive analysis of corporate education as a strategic factor of professional culture changes within the competitive conditions of the postal services market. Article type: theoretical and analytical.

Item Type:	Article
Keywords:	Сorporate education; professional culture; personnel training; postal service enterprises; JSC Ukrposhta; Nova Post.
Subjects:	Science and knowledge. Organization. Computer science. Information. Documentation. Librarianship. Institutions. Publications > 3 Social Sciences > 37 Education > 37.01/.09 Special auxiliary table for theory, principles, methods and organization of education Science and knowledge. Organization. Computer science. Information. Documentation. Librarianship. Institutions. Publications > 3 Social Sciences > 37 Education > 374 Education and training out of school. Further education Science and knowledge. Organization. Computer science. Information. Documentation. Librarianship. Institutions. Publications > 6 Applied Sciences. Medicine. Technology > 65 Communication and transport industries. Accountancy. Business management. Public relations
Divisions:	Institute of Pedagogical Education and Education for the Adults > Andragogy Department
Depositing User:	д. пед. н. Ольга Василівна Баніт
Date Deposited:	28 Apr 2026 12:08
Last Modified:	28 Apr 2026 12:08
URI:	https://lib.iitta.gov.ua/id/eprint/748982

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