Syllabus of the educational course "Marketing Communications of an Educational Institution”

- Махиня, Т. А. (orcid.org/0000-0003-4065-0465) (2025) Syllabus of the educational course "Marketing Communications of an Educational Institution” [Teaching Resource]

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Abstract

The syllabus of the academic course “Marketing Communications of an Educational Institution” is a structured document that outlines the objectives, tasks, expected learning outcomes, and content of the course offered as an elective for students of the second (master’s) level of higher education. The syllabus defines the logic of mastering the discipline, provides information about the competencies developed during the learning process, and establishes assessment criteria and procedures, ensuring transparency of the educational process and enabling students to plan their individual educational trajectories. The document serves as a “roadmap” for organizing the learning process aimed at developing in students a comprehensive understanding of marketing communications as a strategic tool for managing the interaction between an educational institution and its stakeholders, focused on building trust, reputation, and the social orientation of the organization’s activities.

Item Type:	Teaching Resource
Keywords:	marketing communications; educational institution; strategic communications; stakeholders; target audiences; educational branding; image and reputation; brand identity; content marketing; visual communications; integrated marketing communications; event marketing; crisis communications; reputation risk management; communication strategy.
Subjects:	Science and knowledge. Organization. Computer science. Information. Documentation. Librarianship. Institutions. Publications > 3 Social Sciences > 37 Education > 378 Higher education. Universities. Academic study Science and knowledge. Organization. Computer science. Information. Documentation. Librarianship. Institutions. Publications > 6 Applied Sciences. Medicine. Technology > 65 Communication and transport industries. Accountancy. Business management. Public relations
Divisions:	State institution of higher education «University of educational management» > Educational and scientific institute of management and psychology > Department of Education, Administration and Social Work
Depositing User:	професор Т. А. Махиня
Date Deposited:	09 Mar 2026 13:53
Last Modified:	09 Mar 2026 13:53
URI:	https://lib.iitta.gov.ua/id/eprint/748598

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