Applications of artificial intelligence (AI) in brand communication: opportunities, risks and challenges

- Остапенко, Ірина Віталіївна (orcid.org/0000-0001-6710-5964) and Соснюк, Олег Петрович (orcid.org/0000-0002-7558-8879) (2025) Applications of artificial intelligence (AI) in brand communication: opportunities, risks and challenges In: Бренд-комунікації: проблеми та рішення. Матеріали Третьої Міжнародної науково-практичної конференції 14 травня 2025 р. . ННІЖ КНУ імені Тараса Шевченка, м. Київ, Україна, pp. 143-146.

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Abstract

Artificial intelligence (AI) is actively used in modern marketing practice. The authors identify the main areas of use of AI in brand communication, highlight the most popular AI tools among marketers and brand managers, and analyze the potential risks and challenges associated with the use of AI.

Item Type:	Book Section
Keywords:	artificial intelligence (AI), marketing, brand communication, AI tools
Subjects:	Science and knowledge. Organization. Computer science. Information. Documentation. Librarianship. Institutions. Publications > 00 Prolegomena. Fundamentals of knowledge and culture. Propaedeutics > 004 Computer science and technology. Computing. Data processing > 004.9 Application-oriented computer-based techniques Science and knowledge. Organization. Computer science. Information. Documentation. Librarianship. Institutions. Publications > 1 Philosophy. Psychology Science and knowledge. Organization. Computer science. Information. Documentation. Librarianship. Institutions. Publications > 6 Applied Sciences. Medicine. Technology > 65 Communication and transport industries. Accountancy. Business management. Public relations
Divisions:	The Institute of Social and Political Psychology > Department of Psychology of Youth Political Behavior
Depositing User:	СНС Ірина Віталіївна Остапенко
Date Deposited:	21 Aug 2025 10:53
Last Modified:	21 Aug 2025 10:53
URI:	https://lib.iitta.gov.ua/id/eprint/746329

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