Marketing strategy as an element of innovative management of higher education institutions: the path to sustainable development and European integration of Ukraine (experience of BINPO Higher Education Institution "UMO" of the National Academy of Sciences

- Герасименко, Юлія Сергіївна (orcid.org/0000-0002-8888-7472) (2025) Marketing strategy as an element of innovative management of higher education institutions: the path to sustainable development and European integration of Ukraine (experience of BINPO Higher Education Institution "UMO" of the National Academy of Sciences In: Євроінтеграційні вектори розвитку агроекосистем України: глобальні виклики та перспективи: Збірник тез: Міжнар. наук.-практ. конф. здоб. вищ. освіти і мол. вчених, 05 червня 2025 р., м. Харків, Україна.

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Abstract

The abstracts of the reports reveal the importance of the marketing approach in the management of higher education institutions in the context of modern transformations of the Ukrainian education system. The focus is on the implementation of innovative marketing tools as a component of the strategic development of higher education institutions, in particular on the example of the activities of the Bila Tserkva Institute of Continuing Professional Education. The emphasis is on the role of marketing strategy in ensuring competitiveness, image positioning, effective interaction with target audiences, as well as in supporting European integration processes and implementing sustainable development goals. The experience of BINPO testifies to the success of integrating marketing management into the management activities of higher education institutions as a tool for improving the quality of educational services, academic integrity, and openness of the educational space.

Item Type:	Conference or Workshop Item (Poster)
Keywords:	marketing strategy, innovative management, sustainable development, European integration, educational marketing, strategic management, quality of education
Subjects:	Science and knowledge. Organization. Computer science. Information. Documentation. Librarianship. Institutions. Publications > 3 Social Sciences > 37 Education > 377 Specialized instruction. Vocational, technical, professional training. Vocational colleges, institutes. Polytechnics Science and knowledge. Organization. Computer science. Information. Documentation. Librarianship. Institutions. Publications > 3 Social Sciences > 37 Education > 378 Higher education. Universities. Academic study Science and knowledge. Organization. Computer science. Information. Documentation. Librarianship. Institutions. Publications > 6 Applied Sciences. Medicine. Technology > 65 Communication and transport industries. Accountancy. Business management. Public relations
Divisions:	State institution of higher education «University of educational management» > Bila Tserkva institute of continuous education of state higher educational institution «University of educational management» > Department of Pedagogy, Psychology and Management
Depositing User:	професор Юлія Сергіївна Герасименко
Date Deposited:	13 Jun 2025 08:38
Last Modified:	13 Jun 2025 08:38
URI:	https://lib.iitta.gov.ua/id/eprint/745605

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