Marketing strategy as an element of innovation management of higher education institutions: experience of BINPO Higher Education Institution "UMO" of the National Academy of Sciences of Ukraine

- Герасименко, Юлія Сергіївна (orcid.org/0000-0002-8888-7472) (2025) Marketing strategy as an element of innovation management of higher education institutions: experience of BINPO Higher Education Institution "UMO" of the National Academy of Sciences of Ukraine In: Євроінтеграційні вектори розвитку агроекосистем України: глобальні виклики та перспективи: Збірник тез: Міжнар. наук.-практ. конф. здоб. вищ. освіти і мол. вчених, 05 червня 2025 р. . Державний біотехнологічний університет, м. Харків, Україна, pp. 74-76.

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Abstract

In today's realities, domestic higher education institutions are forced to seek and implement innovative directions and methods of their own development. Such directions include the creation and implementation of an effective marketing strategy based on a comprehensive marketing concept. This involves the development and promotion of innovative, high-quality educational products on the educational market that will be in demand both by potential employers and directly by applicants, education seekers, and graduates of educational institutions.

Item Type:	Book Section
Keywords:	marketing strategy, innovation management, strategic education management, educational management
Subjects:	Science and knowledge. Organization. Computer science. Information. Documentation. Librarianship. Institutions. Publications > 3 Social Sciences > 37 Education > 377 Specialized instruction. Vocational, technical, professional training. Vocational colleges, institutes. Polytechnics Science and knowledge. Organization. Computer science. Information. Documentation. Librarianship. Institutions. Publications > 3 Social Sciences > 37 Education > 378 Higher education. Universities. Academic study
Divisions:	State institution of higher education «University of educational management» > Bila Tserkva institute of continuous education of state higher educational institution «University of educational management» > Department of Pedagogy, Psychology and Management
Depositing User:	професор Юлія Сергіївна Герасименко
Date Deposited:	09 Jun 2025 08:46
Last Modified:	09 Jun 2025 08:46
URI:	https://lib.iitta.gov.ua/id/eprint/745522

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