- Шабала, Ю.А. (orcid.org/0000-0001-5696-3939) (2024) The teacher's personal brand book: a methodological guide [Teaching Resource] (Unpublished)
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Abstract
The methodological guide “The teacher's personal brand book” is a relevant and useful tool for teachers who want to improve their professional development and build a successful career in the educational sector. The content of the manual includes tips on developing a teacher's personal brand and ways to promote it. The purpose of the guide is to help teachers improve their ability to make non-standard decisions in situations of market competition, avoiding stereotyping and templates, and to learn new professional roles and functions in modern conditions. The methodological guide will be useful for students of advanced training courses in the system of postgraduate pedagogical education, applicants for higher education in pedagogical specialties, pedagogical workers of general secondary education institutions; methodological services of all levels, as well as anyone interested in the development of a teacher's personal brand in the face of modern challenges.
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