Trends and tendencies of positioning of educational institutions in martial arts conditions

- Махиня, Т. А. (orcid.org/0000-0003-4065-0465) (2022) Trends and tendencies of positioning of educational institutions in martial arts conditions In: Позиціонування закладів освіти на ринку освітніх послуг в умовах воєнного стану: Матеріали IV Всеукраїнського науково-методологічного семінару 24 листопада 2022 р. . ДЗВО «Університет менеджменту освіти», м. Київ, Україна - м. Бориспіль, Україна, pp. 74-79.

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Abstract

The paper examines the issue of positioning educational institutions in the market of educational services under martial law in Ukraine. The main factors influencing the choice of educational institutions by consumers under war conditions are considered, in particular, security, accessibility, psychological support and national-patriotic education. The competitive advantages of educational institutions under martial law and positioning strategies based on problem solving and emotional values ​​are identified. The importance of rethinking the positioning of educational institutions is emphasized, taking into account the realities of martial law and the challenges for the education system in the post-war period.

Item Type:	Book Section
Keywords:	positioning, educational institution, martial law, educational services market, competitive advantages, national-patriotic education, security, accessibility, psychological support
Subjects:	Science and knowledge. Organization. Computer science. Information. Documentation. Librarianship. Institutions. Publications > 3 Social Sciences > 37 Education > 373 Kinds of school providing general education Science and knowledge. Organization. Computer science. Information. Documentation. Librarianship. Institutions. Publications > 3 Social Sciences > 37 Education > 374 Education and training out of school. Further education Science and knowledge. Organization. Computer science. Information. Documentation. Librarianship. Institutions. Publications > 3 Social Sciences > 37 Education > 377 Specialized instruction. Vocational, technical, professional training. Vocational colleges, institutes. Polytechnics Science and knowledge. Organization. Computer science. Information. Documentation. Librarianship. Institutions. Publications > 3 Social Sciences > 37 Education > 378 Higher education. Universities. Academic study
Divisions:	State institution of higher education «University of educational management» > Educational and scientific institute of management and psychology > Department of Education, Administration and Social Work
Depositing User:	доцент Т. А. Махиня
Date Deposited:	07 Mar 2025 08:58
Last Modified:	07 Mar 2025 08:58
URI:	https://lib.iitta.gov.ua/id/eprint/740430

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