- Shabala, Y.А. (orcid.org/0000-0001-5696-3939) (2023) Development of the personal brand of teaching staff Zeszyty Naukowe. Nauki Społeczne, Humanistyczne i Pedagogiczne (91). pp. 248-253. ISSN 2300-3170
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Abstract
This article analyzes the state of development of the personal brand of teaching staff using a questionnaire created in Google Form in May 2023. The research was carried out within the scope of scientific cooperation between the SIHE «University of Education Management» of the National Academy of Pedagogical Sciences of Ukraine and the Communal Institution «Prylutsk Center for Professional Development of Pedagogical Workers» of the Prylutsk City Council of Chernihiv Region. More than 200 teachers took part in the survey by age: under 30 years - 8.5%, 31-40 years – 22.1%, 41-50 years – 33.2%, over 50 years – 36.2%; by qualification category: specialists – 13.1%, teachers of the second category – 6%, teachers of the first category – 16.1%, teachers of the highest category – 24.6%, senior teachers – 21.1%, methodical teachers – 19, 1%; by teaching experience: 0-3 years – 5%, 4-10 years – 9%, 11-20 years – 25.1%, over 20 years – 60.8%; by area: urban - 100%.
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