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Vocational eduсation of medical representatives of pharmaceutical companies in the Federal Republic of Germany: theory and practice

- Білоусова, Наталя Анатоліївна (orcid.org/0000-0001-6732-426X) (2022) Vocational eduсation of medical representatives of pharmaceutical companies in the Federal Republic of Germany: theory and practice Project Report. Видавництво «Наукова столиця», м. Київ, Україна.

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Abstract

The monograph presents theoretical, methodological and practical aspects of professional training of medical representatives of pharmaceutical companies in the Federal Republic of Germany. The results of the historical and pedagogical analysis are highlighted and the normative and legal bases of providing professional training of medical representatives in the Federal Republic of Germany are presented. The didactic principles of the organization of professional training of the representatives of this numerous social group in the German society are revealed. Modern forms of professional training of medical representatives in domestic pharmaceutical companies are generalized and recommendations for the use of progressive ideas of professional training of medical representatives in the Federal Republic of Germany are formulated in Ukraine. The monograph is intended for teachers of higher medical education, professional higher and postgraduate education, masters, graduate and doctoral students, heads of pharmaceutical companies.

Item Type: Monograph (Project Report)
Additional Information: ISBN 978-7649-57-0
Keywords: medical representative, professional education, lifelong learning, pharmaceutical education, medical education, postgraduate education, pharmaceutical company, pharmaceutical marketing
Subjects: Science and knowledge. Organization. Computer science. Information. Documentation. Librarianship. Institutions. Publications > 3 Social Sciences > 37 Education > 378 Higher education. Universities. Academic study
Science and knowledge. Organization. Computer science. Information. Documentation. Librarianship. Institutions. Publications > 6 Applied Sciences. Medicine. Technology > 61 Medical sciences
Science and knowledge. Organization. Computer science. Information. Documentation. Librarianship. Institutions. Publications > 6 Applied Sciences. Medicine. Technology > 65 Communication and transport industries. Accountancy. Business management. Public relations
Science and knowledge. Organization. Computer science. Information. Documentation. Librarianship. Institutions. Publications > 6 Applied Sciences. Medicine. Technology > 68 Industries, crafts and trades for finished or assembled articles
Divisions: State institution of higher education «University of educational management» > Common resources institute
Depositing User: ИПТО НАПН Natalia Bilousova
Date Deposited: 30 Jun 2022 16:11
Last Modified: 30 Jun 2022 16:11
URI: https://lib.iitta.gov.ua/id/eprint/731154

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