Шайгородський, Ю.Ж. (2021) Ukrainian media in approving public morality . Інститут політичних і етнонаціональних досліджень ім. І. Ф. Кураса НАН України, м. Київ, Україна. ISBN 978-966-02-9881-1
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Abstract
Dominant channels of influence of mass media on social and political processes are defined. It is shown that the influence of the mass media on socio-political processes and on the formation of moral and ethical norms is not linear, direct, but is mediated primarily by socio-group reflection. The content of domestic television content is analyzed, the problem of danger of uncontrolled development and unethical use of modern Internet technologies is singled out. It is proved that due to technological capabilities and accessibility of the media significantly affect the formation of the modern agenda, socio-political processes, the level of general and political culture, social integration and consolidation. It is substantiated that modern television and Internet content is a significant factor not only positive but also negative impact on public consciousness and behavior, affects value orientations as a systemic set of ideas about the rules, norms, assessments, attitudes. The mass media has a special role in the process of forming the worldview, values and moral qualities, especially of the younger generation. After all, children and young people were the most "open" to the perception of both positive and negative patterns of behavior. It is in adolescence and adolescence that the number of manifestations of aggressive behavior increases. The danger of negative influences of modern Internet technologies on consciousness and mental activity, in particular of young people, is emphasized. The problem of reforming the system of education, science, culture, effective monitoring of information space, development of a comprehensive program focused on the implementation of practical measures and creating conditions that would promote harmonization of personal and social development, active socio-political and civic position.
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