Psychological features of skills and abilities of practical activity of heads of establishments of vocational education in the field of marketing of educational services

- Казакова, Світлана Володимирівна (orcid.org/0000-0002-2776-3927) (2021) Psychological features of skills and abilities of practical activity of heads of establishments of vocational education in the field of marketing of educational services In: Одинадцяті Сіверянські соціально-психологічні читання: Матеріали Міжнародної наукової онлайн конференції (27 листопада 2020 року, м. Чернігів) . НУЧК імені Т. Г. Шевченка, м. Чернігів, Україна, pp. 109-113.

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Abstract

Psychological readiness of heads of vocational education institutions for marketing in the field of educational services is a complex personal education that contains a set of motives, knowledge, skills, abilities and personal qualities that ensure the effectiveness of marketing activities. In modern conditions the ability of heads of the educational organizations to marketing activity acquires special value. It is established that the psychological readiness of a significant number of heads of vocational education institutions for the marketing of educational services is insufficiently developed. The study of the features of skills and abilities of practical activity in the field of marketing of educational services in our work was carried out, first, on the results of the analysis of situations of marketing activity in the professional activity of the head of ZPTO. The subjects were asked to analyze the problematic situations of marketing activities of the leader, in which they had to show the ability to understand both their own actions and the actions of others, analyze the causes and possible options, predict their own behavior and the behavior of others.

Item Type:	Book Section
Keywords:	marketing, heads of vocational and technical education institutions, psychological readiness
Subjects:	Science and knowledge. Organization. Computer science. Information. Documentation. Librarianship. Institutions. Publications > 1 Philosophy. Psychology Science and knowledge. Organization. Computer science. Information. Documentation. Librarianship. Institutions. Publications > 3 Social Sciences > 37 Education > 37.01/.09 Special auxiliary table for theory, principles, methods and organization of education > 37.07 Management aspects of educational institutions Science and knowledge. Organization. Computer science. Information. Documentation. Librarianship. Institutions. Publications > 3 Social Sciences > 37 Education > 377 Specialized instruction. Vocational, technical, professional training. Vocational colleges, institutes. Polytechnics
Divisions:	State institution of higher education «University of educational management» > Центральний інститут післядипломної освіти > Department of Administration Phsycology
Depositing User:	к.психол.н Світлана Казакова
Date Deposited:	20 Feb 2024 11:56
Last Modified:	20 Feb 2024 11:58
URI:	https://lib.iitta.gov.ua/id/eprint/722910

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