The program for the development of psychological readiness of managers of vocational and technical education institutions for the marketing of educational services and testing in the conditions of postgraduate education

- Казакова, Світлана Володимирівна (orcid.org/0000-0002-2776-3927) (2020) The program for the development of psychological readiness of managers of vocational and technical education institutions for the marketing of educational services and testing in the conditions of postgraduate education In: Десяті Сіверянські соціально-психологічні читання: Матеріали Міжнародної наукової конференції (29 листопада 2019 року, м. Чернігів) . НУЧК імені Т. Г. Шевченка, м. Чернігів, Україна, pp. 154-158.

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Abstract

In modern conditions, the ability of managers of educational organizations to conduct marketing activities in order to improve the image of educational institutions, especially in the field of vocational education, due to the decline in the prestige of working professions, is of particular importance. At the same time, according to our data (S. Kazakova, 2014, 2017, 2018), it was established that the psychological readiness of a significant number of heads of vocational and technical education institutions for the marketing of educational services is insufficiently developed. To solve this problem, a formative experiment was conducted, aimed at developing the psychological readiness of managers of vocational and technical education institutions for the marketing of educational services in the conditions of postgraduate education.

Item Type:	Book Section
Keywords:	marketing, heads of vocational and technical education institutions, psychological readiness, postgraduate education
Subjects:	Science and knowledge. Organization. Computer science. Information. Documentation. Librarianship. Institutions. Publications > 1 Philosophy. Psychology Science and knowledge. Organization. Computer science. Information. Documentation. Librarianship. Institutions. Publications > 3 Social Sciences > 37 Education > 37.01/.09 Special auxiliary table for theory, principles, methods and organization of education > 37.07 Management aspects of educational institutions Science and knowledge. Organization. Computer science. Information. Documentation. Librarianship. Institutions. Publications > 3 Social Sciences > 37 Education > 374 Education and training out of school. Further education Science and knowledge. Organization. Computer science. Information. Documentation. Librarianship. Institutions. Publications > 3 Social Sciences > 37 Education > 377 Specialized instruction. Vocational, technical, professional training. Vocational colleges, institutes. Polytechnics
Divisions:	State institution of higher education «University of educational management» > Центральний інститут післядипломної освіти > Department of Administration Phsycology
Depositing User:	к.психол.н Світлана Казакова
Date Deposited:	20 Feb 2024 11:40
Last Modified:	20 Feb 2024 11:40
URI:	https://lib.iitta.gov.ua/id/eprint/722904

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