- Білоусова, Наталя Анатоліївна (orcid.org/0000-0001-6732-426X) (2020) Organizational principles of professional training of medical representatives in the Federative Republic of Germany Молодь і ринок, 3 (182). pp. 181-187. ISSN 2617-0825
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Abstract
A topical issue concerning the modern domestic professional education, i.e., the training and certification of specialists in the postgraduate period for the pharmaceutical industry, was examined in the article. Foreign and domestic scientific literature on the problem of professional training of medical representatives of pharmaceutical companies was analyzed and the constructive experience of Germany was studied as well. The main formats (formal, non-formal and informal education) of professional training that meet the requirements of the German legal framework were also taken into account. It was found out, that the main organizational function during the training of medical representatives in the country is performed by associations such as civil society institutions among them - the National Association of Pharmaceutical Sales Representatives. Their websites contain the terms for obtaining this profession, the program, training support - manual, tests, the testing procedure, issuing of a certificate and recommendations for the establishment of expert commissions. It was found out that the professional training of medical representatives is carried out on the principles of lifelong learning and dual training (without being interrupted from the production process) and with preference that is given to distance learning and testing in order to obtain a certificate. According to German law, certification of a medical representative after passing an exam (testing) is a prerequisite for his/her employment. The results of the research represented by the author actualize the need to include a medical representative as a profession in the National Classification of Professions, development of a master’s educational and professional program for the specialty “Medical Representative” or an appropriate specialization. It was proved that the introduction of foreign experience in the training of medical representatives directly in medical establishments of higher education, in the system of postgraduate medical education with the involvement of professional associations in the field of pharmacy, which is fully consistent with Ukrainian legislation on public-private partnership, is very actual at present.
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