Marketing in educational institutions

- Богачков, Ю.М. and Ухань, П.С. (2014) Marketing in educational institutions Освітні технології, 2. pp. 66-79.

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Abstract

A brief review of the problems of marketing of educational institutions and educational services. It is shown that in today's rapidly changing labor markets and education, as well as changing the established paradigms of education is impossible to ensure the effective functioning of educational institutions without integrated marketing activities. Manifestations of the ever-increasing role of online tools in positioning and promotion of educational institutions and the need to move from "online presence" to "online promotion." As a particular example of tools of internet marketing are considered interactive, re-displayed on the market services "Samoauditt marketing complex educational institution" and serevis "Find Your Study", allowing educational institutions greatly simplify access to potential students information about their educational offerings.

Item Type:	Article
Keywords:	marketing education, educational services, course, training program, training search service.
Subjects:	Science and knowledge. Organization. Computer science. Information. Documentation. Librarianship. Institutions. Publications > 3 Social Sciences > 37 Education
Divisions:	Institute for Digitalisation of Education > Department of research and learning environment design
Depositing User:	с.н.с Юрій Миколайович Богачков
Date Deposited:	22 Jun 2014 10:23
Last Modified:	22 Jun 2014 10:23
URI:	https://lib.iitta.gov.ua/id/eprint/5237

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