- Палькевич, Юлія Святославівна (2015) Marketing management competitiveness VET: an empirical aspect Theory and Methods of Professional Education, 3 (7).
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Abstract
The article reveals the essence of marketing management in VET through the theory and practice of using marketing as a system of organization and management of various subjects of market relations, conceptual foundations of educational marketing strategies, the use of marketing technologies in educational institutions. Particular attention is paid to the results of empirical research in marketing management VET "Romny higher vocational school" Sumy region, socio-economic effect of their introduction. Indicated that further research directions lie in the plane of the extrapolation of empirically proven system of marketing management to other vocational schools, their adaptation and improvement, including in the direction of differentiation and diversification of the range of educational services VET schools.
| Item Type: | Article |
|---|---|
| Keywords: | marketing, management, vocational educational institution, competitiveness. |
| Subjects: | Science and knowledge. Organization. Computer science. Information. Documentation. Librarianship. Institutions. Publications > 3 Social Sciences > 37 Education > 37.01/.09 Special auxiliary table for theory, principles, methods and organization of education > 37.07 Management aspects of educational institutions Science and knowledge. Organization. Computer science. Information. Documentation. Librarianship. Institutions. Publications > 3 Social Sciences > 37 Education > 377 Specialized instruction. Vocational, technical, professional training. Vocational colleges, institutes. Polytechnics |
| Divisions: | Institute of Vocational Education > Laboratory of vocational education and training management |
| Depositing User: | кандидат економічних наук Ю.С. Палькевич |
| Date Deposited: | 25 Nov 2015 10:51 |
| Last Modified: | 19 May 2016 14:16 |
| URI: | https://lib.iitta.gov.ua/id/eprint/10934 |
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