Digital information technologies in marketing activity of agrarian business

- Іванова, В. В. (orcid.org/0000-0003-4958-2235) (2023) Digital information technologies in marketing activity of agrarian business In: Стратегічний менеджмент агропродовольчої сфери в умовах глобалізації економіки: безпека, інновації, лідерство: матеріали І Міжнародної науково-практичної конференції, 28 вересня 2023 р. . ПДАУ, м. Полтава, Україна, pp. 239-240.

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Abstract

The successful activity of agrarian business is based on a system of marketing activities, the effectiveness of which depends on the quality of information flow management.

Item Type: Book Section
Keywords: digital information technology, marketing activity, agrarian business
Subjects: Science and knowledge. Organization. Computer science. Information. Documentation. Librarianship. Institutions. Publications > 00 Prolegomena. Fundamentals of knowledge and culture. Propaedeutics > 004 Computer science and technology. Computing. Data processing > 004.9 ІКТ ( Application-oriented computer-based techniques )
Science and knowledge. Organization. Computer science. Information. Documentation. Librarianship. Institutions. Publications > 3 Social Sciences > 33 Economics. Economic science
Science and knowledge. Organization. Computer science. Information. Documentation. Librarianship. Institutions. Publications > 6 Applied Sciences. Medicine. Technology > 63 Agriculture and related sciences and techniques. Forestry. Farming. Wildlife exploitation
Science and knowledge. Organization. Computer science. Information. Documentation. Librarianship. Institutions. Publications > 6 Applied Sciences. Medicine. Technology > 65 Communication and transport industries. Accountancy. Business management. Public relations
Divisions: State institution of higher education «University of educational management» > Educational and scientific institute of management and psychology > Department of economics and personnel management
Depositing User: Unnamed user with email ivanval2177@gmail.com
Date Deposited: 08 Apr 2024 08:22
Last Modified: 08 Apr 2024 08:22
URI: https://lib.iitta.gov.ua/id/eprint/740145

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