Analysis of social networks as trading platforms on the Internet

- Шиліна, Вікторія Юріївна, Назаренко, Тетяна Геннадіївна (orcid.org/0000-0001-7354-5245) and Шиліна, Н. В. (2021) Analysis of social networks as trading platforms on the Internet In: VI International conference «Actual trends of modern scientific research» MDPC Publishing, c. Munich, Germany, pp. 700-706. ISBN 978-3-954753-02-4

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Abstract

The article examines the content of the concept of "social networks as trading platforms" and characterizes their advantages and disadvantages compared to ordinary and existing trading platforms, identifies new opportunities for marketing communications through social media, the authors clarify and analyse the main types of promotion in popular social networks.

Item Type: Book Section
Keywords: social networks; trading platforms; marketing communications; virtual and real communication; online environment.
Subjects: Science and knowledge. Organization. Computer science. Information. Documentation. Librarianship. Institutions. Publications > 3 Social Sciences > 33 Economics. Economic science
Science and knowledge. Organization. Computer science. Information. Documentation. Librarianship. Institutions. Publications > 3 Social Sciences > 37 Education
Divisions: Institute of Pedagogics > Geographical and Economic Education Department
Depositing User: доктор Тетяна Геннадіївна Назаренко
Date Deposited: 26 Mar 2021 22:59
Last Modified: 26 Mar 2021 22:59
URI: http://lib.iitta.gov.ua/id/eprint/723417

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