Social-psychological Peculiarities of Style of Consumption by Persons with Low Economic Status

- Овчар, Ольга Володимирівна (2016) Social-psychological Peculiarities of Style of Consumption by Persons with Low Economic Status Doctoral thesis, Інститут соціальної та політичної психології.

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Abstract

The thesis is dedicated to theoretical and empirical analysis of the social-psychological peculiarities of style of consumption by persons with low economic status. Socio-psychological peculiarities of consumption style by persons with low economical status are defined: prevalence of external factors of consumption behavior, consumption of those material goods which are necessary to identify oneself with a certain social group, consumption of status goods under the influence of reference groups, insufficient development of reflexivity about their influence, tendency to shift responsibility for consumer choice to external circumstances or other people, increased fear of rejection by social surroundings, shame to others for their financial situation. The efficiency of the correction of the negative aspects of social and psychological characteristics of consumption style by persons with low economic status is proved.

Item Type: Thesis (Doctoral)
Keywords: consumer behavior, style of consumption, low economic status, social-psychological peculiarities of style of consumption
Subjects: Science and knowledge. Organization. Computer science. Information. Documentation. Librarianship. Institutions. Publications > 1 Philosophy. Psychology
Science and knowledge. Organization. Computer science. Information. Documentation. Librarianship. Institutions. Publications > 3 Social Sciences > 314/316 Society
Science and knowledge. Organization. Computer science. Information. Documentation. Librarianship. Institutions. Publications > 3 Social Sciences > 37 Education > 37.01/.09 Special auxiliary table for theory, principles, methods and organization of education > 37.06 Social problems in education. Human contacts, relationships
Divisions: The Institute of Social and Political Psychology > Laboratory for Mass and Community Psychology
Depositing User: науковий с Ірина Гурамівна Губеладзе
Date Deposited: 03 Oct 2018 13:55
Last Modified: 20 Nov 2019 16:03
URI: http://lib.iitta.gov.ua/id/eprint/711701

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