Using Google Analytics to build the image of academic institutions and higher education institutions

- Кільченко, А.В. (2018) Using Google Analytics to build the image of academic institutions and higher education institutions In: Автоматизація та комп’ютерно-інтегровані технології у виробництві та освіті: стан, досягнення, перспективи розвитку: матеріали Всеукраїнської науково-практичної Internet-конференції, 12 - 18 березня 2018 року Черкаський національний університет імені Богдана Хмельницького, м. Черкаси, Україна, pp. 182-184.

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Abstract

With the development of market mechanisms and increasing the role of public opinion, the problem of forming the image of scientific institutions and institutions of higher education is becoming increasingly relevant and more important. The success of their activities depends on the attitude of partners, consumers and society as a whole. The first step in the management process that begins with the diagnosis is the start-up. The effectiveness of planning is largely conditioned by the ability of those who develop the plan to think strategically, that is, to predict and formulate the parameters of the desired state of things in the future, to determine which forces and factors will facilitate or hinder progress and choose a strategy for approaching the goal. Today, each academic institution and institution of higher education have their own electronic resource. It is important to analyze the relevance and effectiveness of using a website that can be implemented through a variety of analytical systems: Spring Metrics, Woopra, Google Analytics, Clicky, Mint, Chartbeat, etc. The most popular of these systems is the free Google Analytics service.

Item Type: Book Section
Keywords: Google Analitics, image, monitoring, research institutions, institutions of higher education
Subjects: Science and knowledge. Organization. Computer science. Information. Documentation. Librarianship. Institutions. Publications > 00 Prolegomena. Fundamentals of knowledge and culture. Propaedeutics > 001 Science and knowledge in general. Organization of intellectual work > 001.32 Learned, scientific societies. Academies
Science and knowledge. Organization. Computer science. Information. Documentation. Librarianship. Institutions. Publications > 00 Prolegomena. Fundamentals of knowledge and culture. Propaedeutics > 004 Computer science and technology. Computing. Data processing > 004.01/.08 Special auxiliary numbers for computing
Science and knowledge. Organization. Computer science. Information. Documentation. Librarianship. Institutions. Publications > 00 Prolegomena. Fundamentals of knowledge and culture. Propaedeutics > 004 Computer science and technology. Computing. Data processing > 004.7 Computer communication. Computer networks
Divisions: Information Technologies and Learning Tools > Department of Network Technologies and Databases
Depositing User: науковий співробітник Алла Віленівна Кільченко
Date Deposited: 03 Jul 2018 06:02
Last Modified: 01 Feb 2019 05:04
URI: http://lib.iitta.gov.ua/id/eprint/711027

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