The training of educational managers to marketing communications management in the conditions of the magistracy

- Махиня, Т. А. (2018) The training of educational managers to marketing communications management in the conditions of the magistracy In: Професійний розвиток фахівців у системі освіти дорослих: історія, теорія, технології: збірник матеріалів ІІІ-ої Всеукраїнської Інтернет-конференції , - (-). Агроосвіта, Київ.

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Abstract

The publication focuses on the essence and tools of marketing communications of the educational institution. Emphasis is placed on the need to manage the marketing communications of an educational institution. It is emphasized on the necessity of forming the readiness of education managers to marketing communications management in the conditions of the magistracy through introduction of a complex of disciplines of free choice of students. The experience of the University of Educational Management is described. This is selective courses «Marketing Management of Educational Establishments» , «Fundamentals of Medialiteracy», «Event Creation and Information Support», « Public Relations in Schools» etc

Item Type:	Book Section
Keywords:	Marketing communications, tools of the marketing communications, educational institution, manager of educational institution, training of educational managers to marketing communications management
Subjects:	Science and knowledge. Organization. Computer science. Information. Documentation. Librarianship. Institutions. Publications > 3 Social Sciences > 37 Education > 37.01/.09 Special auxiliary table for theory, principles, methods and organization of education Science and knowledge. Organization. Computer science. Information. Documentation. Librarianship. Institutions. Publications > 3 Social Sciences > 37 Education > 378 Higher education. Universities. Academic study
Divisions:	State institution of higher education «University of educational management» > Educational and scientific institute of management and psychology > Department of Education, Administration and Social Work
Depositing User:	ОпКомНаб T.І. Коваленко
Date Deposited:	08 Apr 2020 18:22
Last Modified:	08 Apr 2020 18:22
URI:	https://lib.iitta.gov.ua/id/eprint/719588

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