Interrelation of students’ perceptiveness to advertising information and their creative orientation

- Кокарєва, М. В. (2016) Interrelation of students’ perceptiveness to advertising information and their creative orientation Актуальні проблеми психології. - Том VІ: Психологія обдарованості, 6 (12). pp. 119-126. ISSN 2072-4772

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Abstract

Basing on the analysis of correlation between students’ perceptiveness to information with advertising content and their creative orientation, we distinguished and described the types of advertisement information perception by students. For the creation of this typology we used method, proposed by F. M. Podshyvailov for the analysis of nonlinear correlation of related parameters of personality’s motivational sphere, on the bases of which the author created the typology of personality. The first type (conditionally we named it “easily carried away”) is characterized by high level of creativity and high perceptiveness to information with advertising content. The second (reasonable) – by high level of creativity and low perceptiveness to advertisement information. The third type (exploitative) is characterized by low level of creativity and high perceptiveness to information with advertising content. The fourth (conservative) – by low level of creativity and low perceptiveness to advertisement information. Psychological peculiarities of advertisement information perception by the students of defined types according to the features of their creativity (risk, inquisitiveness, complexity and imagination) are described. The differences between the types of advertisement information perception by students in dominating perceptive modality (visual and audio), defined with the means of single-factor analysis of variance, are shown. Рractical recommendations for students, who perceive the advertisement information and for those, who needs to present some information more effectively are given.

Item Type: Article
Uncontrolled Keywords: perceptiveness, creation, advertisement information, students’ perceptiveness to advertisement information, types of advertisement information perception
Subjects: Science and knowledge. Organization. Computer science. Information. Documentation. Librarianship. Institutions. Publications > 1 Philosophy. Psychology
Science and knowledge. Organization. Computer science. Information. Documentation. Librarianship. Institutions. Publications > 3 Social Sciences > 37 Education > 378 Higher education. Universities. Academic study
Divisions: Institute of Psychology after N.Kostiuk > Department of psychology of creativit
Depositing User: старший науковий співробітник Марія Володимирівна Кокарєва
Date Deposited: 15 Nov 2016 15:55
Last Modified: 15 Nov 2016 15:55
URI: http://lib.iitta.gov.ua/id/eprint/704932

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