Marketing Activities of Vocational Schools Using PR-technologies

- Кубська, Лариса Іванівна (2014) Marketing Activities of Vocational Schools Using PR-technologies Modern information technology and innovative teaching methods in training: methodology, theory, experience, problems (37). pp. 275-279.

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Abstract

The article deals with the possibilities of using educational marketing to determine management strategies under market conditions; providing favorable conditions for the VET system development; efficient management of material, financial and human resources, in particular using PR-technologies.

Item Type: Article
Uncontrolled Keywords: educational marketing, vocational schools, management, marketing activities, marketing communications, PR-technologies.
Subjects: Science and knowledge. Organization. Computer science. Information. Documentation. Librarianship. Institutions. Publications > 3 Social Sciences > 33 Economics. Economic science
Science and knowledge. Organization. Computer science. Information. Documentation. Librarianship. Institutions. Publications > 3 Social Sciences > 37 Education > 37.01/.09 Special auxiliary table for theory, principles, methods and organization of education > 37.07 Management aspects of educational institutions
Science and knowledge. Organization. Computer science. Information. Documentation. Librarianship. Institutions. Publications > 3 Social Sciences > 37 Education > 377 Specialized instruction. Vocational, technical, professional training. Vocational colleges, institutes. Polytechnics
Divisions: Institute of Vocational Education > Lviv's Scientifical and Practical Center of Institute of Vocational Education of National Pedagogic Sciences Academy of Ukraine > Department of Vocational Education Economics
Depositing User: науковий співробітник відділу економіки ПТО Л. І. Кубська
Date Deposited: 12 Jun 2014 13:30
Last Modified: 12 Jun 2014 13:30
URI: http://lib.iitta.gov.ua/id/eprint/4900

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