Problems of psychological readiness of managers of vocational and technical educational organizations to educational services’ marketing

- Бондарчук, О.І. and Казакова, С. В. (2014) Problems of psychological readiness of managers of vocational and technical educational organizations to educational services’ marketing Актуальні проблеми психології: зб. наук. пр . Інституту психології імені Г.С. Костюка НАПН України. Випуск 41. pp. 70-75.

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Abstract

The article deals with problems psychological of psychological readiness of managers of vocational and technical educational organizations in educational services’ marketing. The specifics of educational services («immateriality» of educational services, complex character, self-value irrespectively to quantitative, material results, etc.) in the field of education in general and vocational education in particular are shown. The essence and components of psychological readiness of managers to educational services’ marketing are determined. Determined the problems of readiness of managers to educational services’ marketing and its development in a post-graduate education defined as the specific features of management activities that adversely affect the level of entrepreneurship, competitiveness managers and those caused by uncertainties content and optimal forms of preparation for marketing of educational services, unreadiness significant number of teachers of postgraduate education to appropriate learning and al. It is shown that the solution of these problems is possible in post-graduate teacher education as a result of specially organized training. This training aims to develop a psychological readiness of managers of vocational and technical educational organizations in educational services’ marketing through a the joint activity in partnership which is implemented through a series of stages (preparation, diagnostic, praxeological, acmeological) to ensure the establishment and development of psychological literacy (minimum), psychological competencies (adequate level), psychological culture (creative level) personality.

Item Type: Article
Uncontrolled Keywords: psychological readiness to work, marketing psychology, educational services marketing, managers of vocational and technical educational organizations, system of postgraduate pedagogical education.
Subjects: Science and knowledge. Organization. Computer science. Information. Documentation. Librarianship. Institutions. Publications > 1 Philosophy. Psychology
Science and knowledge. Organization. Computer science. Information. Documentation. Librarianship. Institutions. Publications > 3 Social Sciences > 37 Education > 377 Specialized instruction. Vocational, technical, professional training. Vocational colleges, institutes. Polytechnics
Science and knowledge. Organization. Computer science. Information. Documentation. Librarianship. Institutions. Publications > 3 Social Sciences > 37 Education > 378 Higher education. Universities. Academic study
Divisions: Education Management University > Common resources institute
Depositing User: Валентина Костянтинівна Мельник
Date Deposited: 14 Jul 2015 13:56
Last Modified: 22 Jul 2015 12:27
URI: http://lib.iitta.gov.ua/id/eprint/10007

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