Google Analytics 4 – a tool for analyzing and increasing the attendance of the scientific Digital Library NAES of Ukraine as a multimedia resource

- Кільченко, А.В. (orcid.org/0000-0003-2699-1722), Ткаченко, В.А. (orcid.org/0000-0002-6268-1185) and Чижмотря, О.В. (orcid.org/0000-0002-5515-6550) (2026) Google Analytics 4 – a tool for analyzing and increasing the attendance of the scientific Digital Library NAES of Ukraine as a multimedia resource In: Мультимедійні технології в освіті та інших сферах діяльності: зб. матеріалів XVІ Міжнародної науково-практичної конференції (м. Київ, 12 листопада 2025 р.) . КАІ, м. Київ, Україна, pp. 108-116.

Text Кільченко А.В., Ткаченко В.А.,Чижмотря О.В._тези.pdf - Published Version Download (850kB)

Abstract

The publication explores the potential of the Google Analytics 4 web analytics system for analyzing the effectiveness and optimization of the Scientific Digital Library as a multimedia resource. In the context of the digitalization of education and science, ensuring the availability and usability of scientific resources is becoming a priority. On the example of the resource of the Scientific Digital Library NAES of Ukraine, the key metrics of Google Analytics 4, such as audience, user behavior, conversions and ways of engagement, are considered. It has been established that Google Analytics 4 is well adapted to track complex interactions characteristic of multimedia content (video lectures, presentations, interactive materials). The article analyzes how Google Analytics 4 data can be used to optimize content, increase the visibility of the resource and develop an effective strategy for attracting the target audience - scientists and educators, thereby increasing its overall traffic. The results of the study may be useful for administrators of scientific libraries, marketers, and educational project managers.

Item Type:	Book Section
Keywords:	Google Analytics 4, web analytics, multimedia resource, scientific electronic library, digital technologies, Scientific Digital Library NAES of Ukraine, artificial intelligence.
Subjects:	Science and knowledge. Organization. Computer science. Information. Documentation. Librarianship. Institutions. Publications > 00 Prolegomena. Fundamentals of knowledge and culture. Propaedeutics > 004 Computer science and technology. Computing. Data processing > 004.7 Computer communication. Computer networks > 004.73 Networks according to area covered Science and knowledge. Organization. Computer science. Information. Documentation. Librarianship. Institutions. Publications > 00 Prolegomena. Fundamentals of knowledge and culture. Propaedeutics > 004 Computer science and technology. Computing. Data processing > 004.9 Application-oriented computer-based techniques Science and knowledge. Organization. Computer science. Information. Documentation. Librarianship. Institutions. Publications > 02 Librarianship
Divisions:	Institute for Digitalisation of Education > Department of Open Education and Scientific Information Systems
Depositing User:	науковий співробітник Алла Віленівна Кільченко
Date Deposited:	13 Oct 2026 06:57
Last Modified:	13 Oct 2026 06:57
URI:	https://lib.iitta.gov.ua/id/eprint/750498

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