Media personality as a role model. Presentation of Ukrainian experience

- Чаплінська, Юлія Сергіївна (orcid.org/0000-0002-8105-8954) (2020) Media personality as a role model. Presentation of Ukrainian experience In: Кіберсоціалізація. Збірник наукових праць . Імекс-ЛТД, м. Київ, Україна, pp. 127-130.

Text CHaplinska_Kibersotsializatsiya_-Grupove-nasliduvannya-mediaperson.pdf Download (228kB)

Abstract

The problem of the influence of media products and media figures (media personalities) has long been raised in the psychology of mass communication. Parasociality is one of the key phenomena of such influence. It was first discussed by Donald Horton and Richard Wohl in 1956. They described the situation when people watching TV or listening to the radio have the illusion that they are communicating with a media person in person (face-to-face).

Item Type:	Book Section
Keywords:	Media personality, role models, imitation, experience, group imitation of a media personality
Subjects:	Science and knowledge. Organization. Computer science. Information. Documentation. Librarianship. Institutions. Publications > 1 Philosophy. Psychology Science and knowledge. Organization. Computer science. Information. Documentation. Librarianship. Institutions. Publications > 3 Social Sciences > 304 Social questions. Social practice. Cultural practice. Way of life (Lebensweise)
Divisions:	The Institute of Social and Political Psychology > Department of Psychology of Mass Communication and Media Education
Depositing User:	Лаборант Д.Б. Говорун
Date Deposited:	02 Aug 2024 07:54
Last Modified:	02 Aug 2024 07:54
URI:	https://lib.iitta.gov.ua/id/eprint/742002

Downloads

Actions (login required)

View Item