Marketing competence of club leaders and its development within the framework of democratic-transformative technology of management of the system of educational activity

- Просіна, О.В. (orcid.org/0000-0002-1243-6069) and Ануфрієва, О.Л. (2021) Marketing competence of club leaders and its development within the framework of democratic-transformative technology of management of the system of educational activity Науковий часопис НПУ імені М. П. Драгоманова. Серія. Педагогічні науки: реалії та перспективи, 2/79 (5). pp. 68-72. ISSN 2311-5491

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Abstract

The problem of formation of marketing competence of club leaders and its development within the framework of democratic-transformative technology of management of the system of educational activity is considered. It is indicated that the out-ofschool education solves the problem of development, rearing of person, formation of its ability and readiness for the future labor activity in an informational society. Therefore, disregard of social and educational realities leads to functional losses in the educational system. Since the unpreparedness of a large number of teachers to drastically change causes a significant decline in the prestige of education in Ukraine and criticism of the level of educational services from parents and the public, the objective mismatch of quality of educational services to consumer expectations necessitates new approaches, including management of educational institutions. It is noted that one of the effective approaches to solving this problem in conditions of the current challenges is the marketing approach, which involves focusing the development strategy of the organization on the demands and needs of the consumer; development and implementation of quality educational services demanded by the market; focus on reducing the total cost of the consumer; continuity of collection and processing of information on the state of the education and labor market; the complexity of the use of marketing tools in education. The essence of marketing competence as a component of professional competence of club leaders of the out-of-school education system, the formation and development of which takes place within the democratic-transformative technology of management of the system of educational activity is revealed. The components of marketing competence of club leaders and the factors that ensure the implementation of marketing competence and its impact on the activities of out-of-school education institutions are identified.

Item Type: Article
Keywords: out-of-school education institution, club leaders, marketing competence, components of marketing competence, marketing potential, model of competence development, democratic-transformative technology of management of the system of educational activity.
Subjects: Science and knowledge. Organization. Computer science. Information. Documentation. Librarianship. Institutions. Publications > 3 Social Sciences > 37 Education > 374 Education and training out of school. Further education
Divisions: State institution of higher education «University of educational management» > Центральний інститут післядипломної освіти > Department of Philosophy and Adult Education
Depositing User: доцент Ольга Просіна
Date Deposited: 25 Nov 2021 14:45
Last Modified: 25 Nov 2021 14:45
URI: https://lib.iitta.gov.ua/id/eprint/727846

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