Organization of professional training of medical sales representatives in foreign pharmaceutical companies and their representative offices in Ukraine

- Білоусова, Наталя Анатоліївна (orcid.org/0000-0001-6732-426X) (2018) Organization of professional training of medical sales representatives in foreign pharmaceutical companies and their representative offices in Ukraine Вісник Глухівського національного педагогічного університету імені Олександра Довженка. Збірник наукових праць. Педагогічні науки, 2 (37). pp. 253-260. ISSN 2410-0897

[img] Text
Білоусова_НА_Вісник_37_2018_том_2_253-260.pdf

Download (751kB)

Abstract

Introduction. Foreign pharmaceutical companies and their representative offices have accumulated, but not generalized, the significant experience of professional training of medical representatives, which is of interest to domestic pharmaceutical companies and higher educational institutions. Purpose. Analysis and generalization of the experience of professional training of medical representatives in foreign pharmaceutical companies and their representative offices in Ukraine. Methods. Specific-search and bibliographic - for selection, systematization and evaluation of scientific Ukrainian-language and foreign sources on the topic of research; observation and training visits to representative offices of foreign and domestic pharmaceutical companies; own experience of conducting coaching sessions; qualitative analysis of the research results. Results. Different approaches to the organization of professional training are revealed and summarized, the choice of which depends on the policy of foreign pharmaceutical companies; forms of professional training in representative offices of foreign pharmaceutical companies in Ukraine are singled out. The content of the corporate training on the preparation and conduct of the visit, the coaching session on the development of the visiting skills, and the post-training support are revealed. Originality. For the first time, the experience of foreign pharmaceutical companies and their representative offices in Ukraine on the organization of professional training of medical representatives has been studied and summarized. Conclusion. Generalized experience can be used in organizing vocational training by domestic pharmaceutical companies. The content and structure of corporate training and coaching sessions deserves the attention of teachers of higher educational institutions for their use in the post-graduate course of study of medical and pharmaceutical specialties. Further inquiries in this direction require the identification of the pedagogical conditions for the organization of professional training in foreign pharmaceutical companies.

Item Type: Article
Keywords: pharmaceutical company, medical representative, professional training, training,coaching session, post-training.
Subjects: Science and knowledge. Organization. Computer science. Information. Documentation. Librarianship. Institutions. Publications > 3 Social Sciences > 33 Economics. Economic science
Science and knowledge. Organization. Computer science. Information. Documentation. Librarianship. Institutions. Publications > 3 Social Sciences > 37 Education > 374 Education and training out of school. Further education
Science and knowledge. Organization. Computer science. Information. Documentation. Librarianship. Institutions. Publications > 3 Social Sciences > 37 Education > 378 Higher education. Universities. Academic study
Divisions: Institute of Vocational Education > Foreign systems of vocational education and training Laboratory
Depositing User: професор Лариса Михайлівна Петренко
Date Deposited: 18 Jun 2020 19:28
Last Modified: 18 Jun 2020 19:28
URI: http://lib.iitta.gov.ua/id/eprint/720821

Downloads

Downloads per month over past year

Actions (login required)

View Item View Item