Development of marketing competence of heads of vocational technical educational institutions

Свистун, Валентина Іванівна, Петренко, Лариса Михайлівна and Проценко, Наталія (2016) Development of marketing competence of heads of vocational technical educational institutions ІПТО НАПН України, м. Київ, Україна.

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Abstract

The manual highlights the theoretical foundations of educational marketing in the context of management the development of a vocational technical educational institution and the practical aspects of developing marketing competence of vocational technical educational institutions; the attention is focused on the information approach as a methodological basis for marketing management of vocational technical education in the region. The manual is recommended for heads of vocational technical educational institutions, directors of regional educational (scientific) methodological centers of vocational technical educational institutions, state educational authorities, students of postgraduate education institutions, pedagogical workers.

Item Type: Book
Keywords: management, educational marketing, vocational technical education institution, leader, marketing competence
Subjects: Science and knowledge. Organization. Computer science. Information. Documentation. Librarianship. Institutions. Publications > 3 Social Sciences > 37 Education > 37.01/.09 Special auxiliary table for theory, principles, methods and organization of education > 37.07 Management aspects of educational institutions
Science and knowledge. Organization. Computer science. Information. Documentation. Librarianship. Institutions. Publications > 3 Social Sciences > 37 Education > 377 Specialized instruction. Vocational, technical, professional training. Vocational colleges, institutes. Polytechnics
Divisions: Institute of Vocational Education > Laboratory of vocational education and training management
Depositing User: Доктор педагогічних наук/завідувач лабораторією В.І. Свистун
Date Deposited: 11 Apr 2017 07:35
Last Modified: 11 Apr 2017 07:35
URI: http://lib.iitta.gov.ua/id/eprint/706357

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