Transformation of strategies for the positioning of educational institutions in the market of educational services under the conditions of the marital state

- Махиня, Т. А. (orcid.org/0000-0003-4065-0465) (2023) Transformation of strategies for the positioning of educational institutions in the market of educational services under the conditions of the marital state In: Позиціонування закладів освіти на ринку освітніх послуг в умовах воєнного стану: Матеріали IV Всеукраїнського науково-методологічного семінару 26 жовтня 2023 р. . ДЗВО «Університет менеджменту освіти», м. Київ, Україна – м. Бориспіль, Україна, pp. 81-84.

Text (Тези семінару) Makhynia 26.10.23.pdf - Published Version Download (474kB)

Abstract

It is substantiated in theses that the positioning strategies of educational institutions in the conditions of martial law have to some extent undergone transformations due to the need to adapt to extraordinary circumstances, including: provision of quality education in safe conditions, regardless of their location in Ukraine; coverage of the educational process of all Ukrainian children abroad; organization of psychological support for all participants in the educational process. It was determined that it is appropriate to choose a strategy for positioning educational services by an educational institution not only taking into account its own goals, values, resources, and target audience, but also the current security situation and features of the region.

Item Type:	Book Section
Keywords:	educational establishment, positioning of the educational institution, positioning strategy, extraordinary circumstances, safe conditions, target audience
Subjects:	Science and knowledge. Organization. Computer science. Information. Documentation. Librarianship. Institutions. Publications > 3 Social Sciences > 37 Education > 37.01/.09 Special auxiliary table for theory, principles, methods and organization of education Science and knowledge. Organization. Computer science. Information. Documentation. Librarianship. Institutions. Publications > 3 Social Sciences > 37 Education > 373 Kinds of school providing general education Science and knowledge. Organization. Computer science. Information. Documentation. Librarianship. Institutions. Publications > 3 Social Sciences > 37 Education > 374 Education and training out of school. Further education Science and knowledge. Organization. Computer science. Information. Documentation. Librarianship. Institutions. Publications > 3 Social Sciences > 37 Education > 378 Higher education. Universities. Academic study
Divisions:	State institution of higher education «University of educational management» > Educational and scientific institute of management and psychology > Department of Education, Administration and Social Work
Depositing User:	доцент Т. А. Махиня
Date Deposited:	01 Mar 2024 07:56
Last Modified:	01 Mar 2024 07:56
URI:	https://lib.iitta.gov.ua/id/eprint/738448

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