- Соснюк, Олег Петрович (orcid.org/0000-0002-7558-8879) and Остапенко, Ірина Віталіївна (orcid.org/0000-0001-6710-5964) (2023) Peculiarities of using research tools in modern brand communication In: Бренд-комунікації: проблеми та рішення. Матеріали Міжнародної науково-практичної конференції 25 травня 2023 р. . ННІЖ КНУ імені Тараса Шевченка, м. Київ, Україна, pp. 201-205.
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Abstract
The brand management process is deeply technological at the moment. All algorithms are prescribed step by step. And to be successful, it is necessary at each stage to make decisions based on specially collected marketing information. Features of the use of research methods in brand communication are highlighted.
| Item Type: | Book Section |
|---|---|
| Keywords: | brand communications, marketing research, marketing communication |
| Subjects: | Science and knowledge. Organization. Computer science. Information. Documentation. Librarianship. Institutions. Publications > 1 Philosophy. Psychology Science and knowledge. Organization. Computer science. Information. Documentation. Librarianship. Institutions. Publications > 6 Applied Sciences. Medicine. Technology > 65 Communication and transport industries. Accountancy. Business management. Public relations |
| Divisions: | The Institute of Social and Political Psychology > Laboratory for Psychology of Political Behavior of Youth |
| Depositing User: | СНС Ірина Віталіївна Остапенко |
| Date Deposited: | 01 Nov 2023 08:09 |
| Last Modified: | 01 Nov 2023 08:09 |
| URI: | https://lib.iitta.gov.ua/id/eprint/737393 |
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