Work program of the substantive training module for advanced training of teachers "Data visualization as a tool of marketing technology in vocational education institutions"

- Гончарова, Ірина Петрівна (orcid.org/0000-0003-2973-4481) (2023) Work program of the substantive training module for advanced training of teachers "Data visualization as a tool of marketing technology in vocational education institutions" [Teaching Resource]

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Abstract

The work program offers advanced training for teachers in the field of vocational education on the topic "Data visualization as a marketing technology tool in vocational education institutions". The module is aimed at understanding the importance of data visualization in the marketing activities of vocational education institutions. Participants will have the opportunity to get acquainted with different types of data visualization and their impact on the perception of information. They will also learn about data collection and analysis techniques that allow them to create visual materials for effective marketing. In the course of studying the course "Data Visualization as a Marketing Technology Tool in Vocational Education Institutions", students have the opportunity to master the skills necessary for effective data interpretation and visualization. The course covers issues related to modern data visualization tools, data visualization packages and services, and the visual capabilities of modern programs. As a result of completing the module, students will have the knowledge and skills that will allow them to use data visualization as a powerful tool for learning activities in their vocational education institutions. They will be able to create visual materials that effectively communicate information and contribute to the achievement of educational goals. The budget of the training time is 8 hours, including: lecture (2 hours), seminar (4 hours), independent work (2 hours).

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