Psychosemantic analysis of the peculiarities of how university students perceive the image of modern politicians

- Остапенко, Ірина Віталіївна (orcid.org/0000-0001-6710-5964) and Соснюк, Олег Петрович (orcid.org/0000-0002-7558-8879) (2015) Psychosemantic analysis of the peculiarities of how university students perceive the image of modern politicians Проблеми політичної психології, 2 (16). pp. 254-261. ISSN 2411-1449

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Abstract

The article is devoted to issue of perceiving the image of political leaders. It presents the findings of the psycho-semantic research focused on perception of the image of contemporary politicians by the university students. A comparative analysis has been made and specific features of perceiving the image of Ukrainian and foreign politicians have been determined. Main image attributes that young people use to evaluate politicians have been determined. It was found out that youth’s perception of Ukrainian politicians is contradictory. The dominant image attributes that form the core of the image of Ukrainian politicians are business (busyness, erudition, pragmatism) or emotional qualities (confidence, decisiveness, charisma). Ukrainian politicians lack mostly moral qualities (honesty, decency, altruism) and humanity (plainness, openness, generosity, reliability). It has been proved that foreign politicians had significantly higher marks for all image attributes in comparison with Ukrainian politicians. The most significant differences between foreign and Ukrainian politicians are observed in students’ evaluation of attributes “patriotism”, “reliability” and “decency”.

Item Type: Article
Keywords: image, image core, image attributes, semantic differential.
Subjects: Science and knowledge. Organization. Computer science. Information. Documentation. Librarianship. Institutions. Publications > 1 Philosophy. Psychology
Science and knowledge. Organization. Computer science. Information. Documentation. Librarianship. Institutions. Publications > 3 Social Sciences > 314/316 Society
Science and knowledge. Organization. Computer science. Information. Documentation. Librarianship. Institutions. Publications > 3 Social Sciences > 32 Politics
Divisions: The Institute of Social and Political Psychology > Laboratory for Psychology of Political Behavior of Youth
Depositing User: СНС Ірина Віталіївна Остапенко
Date Deposited: 18 Feb 2019 18:05
Last Modified: 18 Feb 2019 18:05
URI: http://lib.iitta.gov.ua/id/eprint/714829

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