Educational marketing as a modern tool for the management of vocational education institution

- Кузьмінська, Л.Д. (2013) Educational marketing as a modern tool for the management of vocational education institution In: Інноваційні методи управлінської діяльності керівників професійно-технічних навчальних закладів: матеріали семінару-тренінгу (23-24 жовтня 2013 р., м.Черкаси) . ІПТО НАПН України, м.Київ, Україна, pp. 50-53.

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Abstract

In theses outlined the main challenges facing marketing managers use technology to manage VET. Educational marketing as a modern management mechanism of vocational and technical educational institution will help bring in line educational offer to the existing logistical, methodological framework and human resources, promote the development of social partnership with leading companies, mobile to the demands of employers, create a positive image of the educational institution. Also highlights some of the results of the experimental work for the development of educational marketing in vocational education Cherkasy region.

Item Type:	Book Section
Keywords:	educational marketing, management, vocational educational institution
Subjects:	Science and knowledge. Organization. Computer science. Information. Documentation. Librarianship. Institutions. Publications > 3 Social Sciences > 37 Education > 37.01/.09 Special auxiliary table for theory, principles, methods and organization of education > 37.07 Management aspects of educational institutions Science and knowledge. Organization. Computer science. Information. Documentation. Librarianship. Institutions. Publications > 3 Social Sciences > 37 Education > 377 Specialized instruction. Vocational, technical, professional training. Vocational colleges, institutes. Polytechnics
Divisions:	Institute of Vocational Education > Laboratory of vocational education and training management
Depositing User:	Доктор педагогічних наук/завідувач лабораторією В.І. Свистун
Date Deposited:	26 Dec 2015 21:12
Last Modified:	26 Dec 2015 21:12
URI:	https://lib.iitta.gov.ua/id/eprint/11351

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