Comparative analysis of advertisement perception by students of different groups

- Кокарєва, М. В. (2014) Comparative analysis of advertisement perception by students of different groups Актуальні проблеми психології.- Т. ХІІ. Психологія творчості, 19. pp. 185-193. ISSN 2072-4772

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Abstract

Article presents the comparative analysis of system-constituent characteristics of advertisement perception by students of different groups. Observation of the diagnostic instrument and the results of empiric research concerning the defining of formal and intensional system-constituent characteristics of advertisement perception by students is given.

Item Type: Article
Uncontrolled Keywords: advertising information, system-constituent characteristic, perception, creation, students.
Subjects: Science and knowledge. Organization. Computer science. Information. Documentation. Librarianship. Institutions. Publications > 1 Philosophy. Psychology
Divisions: Institute of Psychology after N.Kostiuk > Department of psychology of creativit
Depositing User: старший науковий співробітник Марія Володимирівна Кокарєва
Date Deposited: 27 Jan 2016 14:41
Last Modified: 27 Jan 2016 14:41
URI: http://lib.iitta.gov.ua/id/eprint/10872

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