- Кокарєва, М. В. (2014) Comparative analysis of advertisement perception by students of different groups Актуальні проблеми психології.- Т. ХІІ. Психологія творчості, 19. pp. 185-193. ISSN 2072-4772
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Abstract
Article presents the comparative analysis of system-constituent characteristics of advertisement perception by students of different groups. Observation of the diagnostic instrument and the results of empiric research concerning the defining of formal and intensional system-constituent characteristics of advertisement perception by students is given.
| Item Type: | Article |
|---|---|
| Keywords: | advertising information, system-constituent characteristic, perception, creation, students. |
| Subjects: | Science and knowledge. Organization. Computer science. Information. Documentation. Librarianship. Institutions. Publications > 1 Philosophy. Psychology |
| Divisions: | Institute of Psychology after N.Kostiuk > Department of psychology of creativit |
| Depositing User: | с.н.с. Марія Володимирівна Шепельова |
| Date Deposited: | 27 Jan 2016 14:41 |
| Last Modified: | 27 Jan 2016 14:41 |
| URI: | https://lib.iitta.gov.ua/id/eprint/10872 |
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