Marketing strategy of vocational education institution

- Короткова, Л.І. (orcid.org/0000-0002-6635-2063), Радкевич, В.О. (orcid.org/0000-0002-9233-5718), Бородієнко, О.В. (orcid.org/0000-0001-9133-0344) and Колишко, Р.А. (orcid.org/0000-0003-3981-3888) (2020) Marketing strategy of vocational education institution Наукові перспективи, 5 (5). pp. 222-243. ISSN 2708-7530

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Abstract

In the context of Ukraine's integration into the world and European educational space, vocational education faces the task of meeting high quality standards, which leads to increased competitiveness of vocational education institutions in the market of educational services, an important area of ​​which is the formation of marketing strategy. All this actualizes the feasibility of developing appropriate methodological approaches taking into account the accumulated domestic and foreign experience, the use of vocational education marketing tools in accordance with the current state of competition in the market of educational services and improving its own organizational management structure.

Item Type: Article
Keywords: vocational education institution, marketing strategy, marketing activities, educational services, social partnership
Subjects: Science and knowledge. Organization. Computer science. Information. Documentation. Librarianship. Institutions. Publications > 3 Social Sciences > 37 Education > 37.01/.09 Special auxiliary table for theory, principles, methods and organization of education > 37.09 Organization of instruction
Science and knowledge. Organization. Computer science. Information. Documentation. Librarianship. Institutions. Publications > 3 Social Sciences > 37 Education > 377 Specialized instruction. Vocational, technical, professional training. Vocational colleges, institutes. Polytechnics
Divisions: Institute of Vocational Education > Professional training technologies Laboratory
Depositing User: директор Ліна Ігорівна Короткова
Date Deposited: 26 Jul 2021 09:20
Last Modified: 26 Jul 2021 09:20
URI: http://lib.iitta.gov.ua/id/eprint/726034

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